北京时间8月20日，华住集团（纳斯达克：HTHT，联交所：1179.HK）发布2025年第二季度及中期未经审 核财务业绩。财报显示：二季度，华住收入同比增长4.5%至64亿元（人民币，下同），归属于华住集团有 限公司净利润为15亿元，同比增长36.4%，环比增长67.8%；实现酒店营业额269亿元，同比增长15%。截至 2025年6月30日，华住集团共有12137家在营酒店，环比一季度净增452家，其中华住中国酒店12016家。 三大运营指标持续下行，开店速度放缓 汉庭酒店于二季度推出全新的4.0版本。 值得一提的是，华住旗下几个品牌在二季度表现亮眼：其中汉庭酒店于二季度推出全新的4.0版本。桔子酒店开业数近 日突破1000家，成为华住在竞争激烈的中档酒店市场撕开市场同质化缺口而打造出的第二增长曲线。而作为中高端品 牌代表，城际在营及待开业酒店数同比增长57.1%，RevPAR达370元。 "（今年上半年）城际酒店的同店RevPAR应该是中国唯一实现增长的品牌，而不仅是规模的快速增长。"华住首席执行 官金辉在业绩会上透露对这些品牌的定位与预期："希望桔子酒店可以成为和全季酒店'背靠背'的中档酒店品牌—— 即' ...

中经记者 蒋政 北京报道 "兑现会员权益、重视会员体验、提升直销输送——这些都是我们需要融入日常的运营习惯，而非短期 冲刺的任务。"日前，锦江酒店（中国区）CEO王伟在写给一线员工的公开信中，着重提到了会员直销 业务。 会员，一直被认为是酒店集团核心资产之一。根据《中国经营报》记者统计，本土四大酒店集团（锦 江、华住、首旅和亚朵）一直都在深耕会员体系建设。不过，各大酒店集团的中央预订率表现不一。锦 江酒店作为全球拥有客房量最多的酒店集团，该数据为56.9%，在本土四大集团中处于中游。另外，多 位行业人士向记者提到，价格倒挂是锦江酒店会员体系中亟待解决的问题。 锦江酒店方面告诉记者，公司始终将"持续提升会员体验"作为重要战略，并成功构建业内首个贯 通"吃、住、行、游"会员生态体系。今年在酒店运营管理中将断私联作为重要工作，确保会员价格保 护。对于个别酒店出现的价格异常情况，公司发现一家整改一家，绝不姑息。 全球最大酒店集团重视会员直销 王伟在公开信中提到，会员的复购及忠诚度会带来可预期、可持续的收入，活跃的会员群体能够有效减 少对第三方平台的获客依赖，直销占比的提升也将不断优化渠道成本及经营利润。 锦江酒店在2 ...

Core Viewpoint - The article discusses H World Group's strategic initiative to enhance consumer trust in the hotel industry through the launch of the "Price Guarantee" feature, which includes "refund for price drops" and "compensation for higher prices" [1][2][3]. Group 1: Consumer-Centric Strategy - H World Group aims to return to its core by focusing on customer needs and creating value, addressing issues like price confusion and "big data price discrimination" faced by consumers [2][3]. - The "Price Guarantee" feature is designed to alleviate consumer anxiety regarding hotel bookings by providing dual protections against price fluctuations [3][4]. Group 2: Operational Efficiency and Trust Building - The implementation of the "Price Guarantee" may initially increase operational pressure on hotels, but it is expected to build consumer trust, reduce customer acquisition costs, and improve operational efficiency in the long run [6][10]. - H World Group's membership base has grown to over 280 million, allowing the company to leverage its scale to balance the costs associated with the "Price Guarantee" [4][6]. Group 3: Market Position and Growth Potential - H World Group has risen to the fourth position globally in terms of hotel room count, surpassing InterContinental Hotels Group, and is now the second-largest hotel group by number of hotels [11][12]. - The company believes that the Chinese market is one of the best globally, with significant growth potential, and plans to continue focusing on this market for the next 3 to 5 years [11][14]. Group 4: Innovation and Service Diversification - H World Group is committed to investing in technology and artificial intelligence to enhance the quality of hotel experiences and create a closed-loop ecosystem for travel and accommodation [6][17]. - The company recognizes the trend of diversified consumer demands and is tailoring its services to meet the needs of different demographics, such as the elderly and younger travelers [17][18].

Core Viewpoint - The article highlights Huazhu's initiative to enhance consumer trust in hotel bookings by introducing a dual price guarantee mechanism called "Price Guarantee" to address issues of price discrepancies and "big data killing familiarity" in the hotel booking market during the peak summer travel season [1][14]. Group 1: Company Initiatives - Huazhu has upgraded its "Price Guarantee" feature within its direct booking platform and membership club, Huazhu Club, allowing for automatic compensation for price differences and refunds for price drops [4][10]. - The membership base of Huazhu Club has exceeded 280 million, indicating a significant consumer engagement and potential for loyalty [10]. - The "Price Guarantee" feature aims to provide consumers with a transparent pricing system, thereby rebuilding trust in direct booking channels [12][14]. Group 2: Consumer Pain Points - Consumers face challenges such as price discrepancies across different platforms, concerns about being overcharged due to "big data," and the inability to recover price differences after booking [3][12]. - A consumer example illustrates the confusion caused by varying prices for the same hotel on different platforms, leading to a preference for booking through Huazhu Club due to its price assurance [3][6]. Group 3: Competitive Advantage - Huazhu's "Price Guarantee" not only offers price protection but also enhances the overall value proposition for members, including the ability to earn double the value of the price difference in points [7][9]. - The competitive pricing of Huazhu Club is noted to be more attractive compared to third-party platforms, providing a higher overall booking value for frequent travelers [7][9]. Group 4: Industry Impact - The introduction of the "Price Guarantee" is expected to accelerate the construction of direct sales channels in the hotel industry, reducing reliance on third-party platforms and promoting a healthier pricing order [10][12]. - The mechanism is anticipated to create a "forcing" effect that encourages all channels, including third-party platforms, to display prices more transparently and reduce price manipulation [12][14].

Core Viewpoint - The article discusses the contrasting travel styles of "P people" (spontaneous travelers) and "J people" (planned travelers), highlighting the challenges and advantages of each approach, particularly in the context of hotel booking and pricing strategies [2][4][30]. Group 1: Travel Styles - "P people" prefer spontaneous travel with minimal planning, focusing on flexibility and the excitement of possibilities [4][30]. - "J people" emphasize detailed planning, often leading to frustration when prices fluctuate unpredictably [5][21]. Group 2: Hotel Booking Challenges - The article highlights the issue of rising hotel prices due to delayed booking decisions by "P people," which can lead to significant price increases [5][21]. - "J people" face difficulties with third-party booking platforms that often have hidden fees and restrictions, making early bookings feel risky [18][19]. Group 3: Solutions Offered by Huazhu - Huazhu's "Price Guarantee" program offers compensation for price drops, providing reassurance for both "P people" and "J people" [11][32]. - The program allows members to receive compensation in the form of points if they find a lower price on third-party platforms, effectively addressing the concerns of both travel styles [23][25][26]. Group 4: Consumer Behavior Insights - The article suggests that the traditional belief in booking early for better prices is being challenged, as last-minute deals can sometimes be more advantageous [21][34]. - The "Price Guarantee" initiative aims to restore trust between hotels and consumers, allowing for a more enjoyable travel experience without the stress of pricing concerns [37].

Core Insights - Hotel groups are increasingly partnering with ride-hailing services like Didi to enhance their membership ecosystems, similar to previous collaborations with Alipay [2][3] - The collaboration between Hilton and Didi aims to integrate accommodation and transportation resources, creating a "one-stop" membership benefits system that enhances the travel experience for modern travelers [4][5] - The trend of binding hotel memberships with high-frequency services like transportation is driven by the need to activate "sleeping members" and increase engagement through daily usage scenarios [7][8] Hotel Group Collaborations - Multiple hotel brands, including InterContinental, Marriott, Wanda, and Huazhu, have established partnerships with Didi, offering various member benefits such as ride discounts and exclusive services [5][6] - The partnerships allow for reciprocal benefits, where members can exchange loyalty points and gain access to enhanced services across both platforms [7][8] Membership Engagement Challenges - Hotel membership systems traditionally focus on low-frequency usage, leading to low engagement rates, with some groups reporting active member rates below 10% [7] - The integration with Didi provides a solution by embedding hotel membership into daily commuting and travel needs, thus increasing the frequency of member engagement [8][12] Future Directions - The hotel industry is exploring further collaborations beyond transportation, potentially integrating fitness data or office services to create a more comprehensive membership experience [12][13] - The shift towards a "big membership" era reflects a broader transformation in the hotel industry, moving from a focus solely on accommodation to encompassing a full range of lifestyle services [14][15] User Loyalty and Value Creation - Membership systems are becoming critical for enhancing market competitiveness, with member contributions to direct sales reaching 45%-50% [14] - The evolution of loyalty programs into lifestyle currencies allows for greater user engagement and satisfaction, as members can utilize their points across various services beyond just hotel stays [16][17]

以下文章来源于明亮公司 ，作者主编24小时在线 明亮公司 . 追踪新商业、好公司，提供一手情报与领先认知。 作者：Latte 出品：明亮公司 近日，「明亮公司」从一位接近华住集团（HTHT.US；1179.HK）海外团队的知情人士处获悉，华 住国际正计划在中东地区规模性拓店。 据该人士透露，目前华住计划在中东布局数百家酒店。这一数据尚未得到华住集团确认。不过，11 月26日集团公布Q3业绩时，华住首席执行官金辉曾提及，境外业务方面将继续专注于降低欧洲业务 成本， 同时在亚太及中东地区寻找增长机遇 。 早在今年3月份的Q1业绩会中，金辉亦曾透露， 2024年集团将继续推进海外的轻资产转型并特别关 注亚太及中东地区的增量机会 。 整体海外酒店数量方面，据华住Q3公布的数据，截至三季度末，集团在营酒店数量为10845家，其中 中国在营酒店数量为10707家。由此推算， 其海外在营酒店数量截至今年三季度末约为138家。待开 业酒店26家 。 谈及此次规模性拓店的品牌构成时，该人士对「明亮公司」表示，华住或将以全季为主，同时采取多 品牌同时推进的策略，"比如桔子水晶以及一些高端品牌等。" 全季作为华住集团成熟品牌的代表 ...