Core Viewpoint - The rise of "building-sharing" hotels in China reflects a shift in the hotel industry from expansion to survival in a competitive market, offering consumers better choices and cost-effectiveness while addressing the challenges of high investment and limited locations [3][19][21]. Group 1: Market Trends - The "building-sharing" model is rapidly gaining popularity, with multiple hotel brands coexisting within the same building, creating a "vertical hotel cluster" phenomenon [9][19]. - Consumers appreciate the increased choice and cost-effectiveness of this model, as it allows them to easily switch between different hotel brands without the hassle of moving to another location [13][19]. - The model reduces transaction costs for consumers, enabling them to compare and decide among various brands in a single location [13][21]. Group 2: Economic Context - The Chinese hotel industry is facing a harsh reality of declining occupancy rates and prices, with a reported 8% year-on-year drop in RevPAR during the summer of 2025, and some regions experiencing price declines of 20% to 30% [19][21]. - The "building-sharing" model emerges as a response to the high investment barriers and long payback periods associated with traditional hotel operations [21][23]. Group 3: Operational Advantages - The model allows for shared facilities among different hotel brands, enhancing operational efficiency and reducing vacancy risks for property owners [21][23]. - Consumers benefit from a diverse range of services and amenities, as brands compete to offer better experiences, leading to a richer service environment [15][21]. Group 4: Challenges and Risks - Despite its advantages, the "building-sharing" model faces potential issues such as brand conflicts, service fragmentation, and management difficulties, which could impact its sustainability [25][26]. - The blending of different hotel brands may dilute the unique characteristics of higher-end brands, leading to concerns about customer experience and loyalty [26][30]. - Safety and security concerns arise from shared spaces, as incidents in similar setups have highlighted the risks associated with multiple brands operating in close proximity [30][31].