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利润跌92%,一线城市的酒店怎么了
创业邦· 2025-08-28 10:13
Core Viewpoint - The article discusses the current state of the hospitality industry in China, highlighting the significant challenges faced by the accommodation sector, particularly in major cities like Beijing, while contrasting it with emerging opportunities in regions like Guizhou and Yunnan [6][15][25]. Summary by Sections Industry Performance - In Beijing, the accommodation sector saw a 3.7% decline in revenue and a staggering 67% drop in total profits for the first half of 2023, with average profits per establishment plummeting to 37,000 yuan [6][12]. - The hotel industry is experiencing a "price war," with many establishments reducing prices to remain competitive, leading to a downward spiral in profitability [12][19]. Market Trends - High-end hotels are diversifying their offerings, with some even selling affordable food items to attract customers, indicating a shift in strategy due to declining profits [7][8]. - The closure of amenities like executive lounges in hotels reflects the industry's struggle to maintain profitability amid rising operational costs [8][11]. Regional Disparities - While Beijing's accommodation sector is struggling, cities like Guiyang are witnessing a surge in hotel prices, with room rates skyrocketing from 142 yuan to 1,087 yuan in just two months [12][13]. - Guizhou's tourism has seen an 8.2% increase in visitor numbers and a 10.6% rise in total spending, showcasing a contrasting trend to the struggles faced in larger cities [15][24]. Future Outlook - Industry experts suggest a cautious approach moving forward, with many hotel operators focusing on maintaining current operations rather than aggressive expansion [27][30]. - The trend towards smaller, more manageable hotel operations is gaining traction, with a focus on cost-effective management practices and leveraging technology for efficiency [31][30].
酒店业两重天:奢华酒店难有溢价,县域市场需求旺盛
Guan Cha Zhe Wang· 2025-04-09 09:01
Group 1 - The hotel industry is undergoing significant transformation and investment changes due to fluctuations in the global economic environment and evolving consumer demand [1] - As of December 31, 2024, the number of hotels with 15 or more rooms in China reached 370,300, a substantial increase of 34.21% compared to the end of 2020 [1] - The total number of hotel rooms in these establishments reached 18.47 million, reflecting a growth of 24.28% since the end of 2020 [1] - The number of chain hotels in China is also on the rise, with 59,600 chain hotels projected by the end of 2024, marking a 52.92% increase from 2020 [1] - There is a notable regional differentiation in new hotel openings, particularly in lower-tier cities, with 17,300 new hotels opening in these areas, accounting for 37.31% of the total [1] Group 2 - In 2024, Jinjiang saw the highest growth in store openings in Northeast China, exceeding 100%, while Shoulv had the highest growth in Central China, surpassing 300% [2] - The overall hotel brand turnover rates for 2024 were reported, with Vienna and Vienna International Hotels having the highest turnover rate at 14.68% [2] - The RevPAR (Revenue per Available Room) data indicates that the National Day holiday saw a year-on-year increase of 40.6%, while the summer month of July experienced an 11.7% increase [2] - The hotel market is currently in an adjustment phase, with expectations for a third supply-demand cycle to begin as travel and business needs rise [3] - Current trends in hotel asset transactions suggest that luxury hotel assets do not exhibit strong premium capabilities, and investors should focus on controlling initial investment amounts [3]