酒店运营逻辑转变

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外资五星酒店摘牌潮来了?
Hu Xiu· 2025-09-01 00:06
Core Viewpoint - The article discusses the recent trend of foreign hotel brands, particularly in China, facing challenges and withdrawing from the market, with local brands taking over these properties. This reflects broader issues within the hospitality industry, including financial pressures on property owners and changing market dynamics. Group 1: Recent Developments in Hotel Brand Withdrawals - The Westin Hotel in Xiamen has been delisted, raising questions about compensation for guests with reservations [2][4] - Three Hyatt hotels in Jiangsu, previously under Suning Group, have also been delisted and rebranded as Suning Galaxy International Hotels [8][11] - The Grand Hyatt in Nanchang will stop using the Hyatt brand and is expected to be taken over by a local chain, Walton Hotels [13][14] Group 2: Broader Trends in the Hospitality Industry - The article notes a significant increase in hotel brand withdrawals this year, with both the highest Hyatt and highest Huayi hotels being delisted [20][21] - Many of the delisted hotels are owned by real estate companies facing financial difficulties, indicating a trend of downsizing and cost-cutting in the industry [22][23] - Since 2020, numerous foreign luxury hotels have been put up for sale, but many have not found buyers, leading to a situation where high-end properties are available but not sold [25][26] Group 3: Financial Pressures and Management Costs - The management fees for foreign hotel brands have become burdensome for property owners, contributing to the trend of delisting [29][30] - There is a growing disparity between the expectations of brand owners and property owners, with the latter prioritizing cash flow over brand prestige [32][33] - Local hotel management teams offer lower costs and more flexible processes, making them attractive alternatives for property owners [34][35] Group 4: Future Prospects for Foreign Hotel Brands - Despite the challenges, there is still potential for growth for international hotel brands in China, as indicated by new openings in promising locations [39][40] - Foreign brands are increasingly targeting the mid-range and affordable luxury markets to adapt to economic fluctuations and broaden their customer base [43][44] - The focus is shifting from merely being a city landmark to ensuring profitability and customer service, with a need for brands to balance costs and market expectations [48][49]
五一前奇景:酒店中国人不如老外多?
Hu Xiu· 2025-04-23 06:02
快到五一了,昨天我和几个做高星酒店的朋友聚会,朋友们分别来自广州、深圳、苏州的地标五星酒店。 都是同行,大家自然会聊到一些今年国内五一出行市场的有趣见闻,而朋友们有一个普遍的感受是: 今年从整体入住率、每日房价来看是比去年强,但订单来源上,国内消费情绪很一般,老外是真的比去年多太多了。 深圳做酒店的朋友说,这得感谢华为、比亚迪,最近陆续带了一大批海外客户过来,大会、小会不断,深圳这种城市就得靠商务客,休闲市场卷得太厉 害。 朋友的酒店位于港深之间一带,交通便利,她说去年以来对面香港,还有常住香港的老外也会过来,虽然今年五一,大陆客人还是最多,老外客人占比已 经一半了。 深圳老外都这么多,那我想广州肯定最近因为广交会被老外挤爆了吧? 广州做酒店的朋友确认了我这个说法,她说最近广交会,连续一个月几乎都是满房状态,尤其中东、俄罗斯的客人特别多,经常一个团过来就占了几十间 房,尤其今年广交会第三期与五一假期完全重合,肯定是彻底爆了。 印度人的香水味、中东人的白袍、俄罗斯人的哈拉哨充斥着酒店大堂,朋友有时候一恍惚,说经常以为自己在国外上班。 拜广交会溢出的老外客流影响,今年五一,广深港彻底火了。 苏州这边的朋友突然插话 ...