Core Insights - Greece has the highest alcohol beverage prices in Europe, with a price index of 154 in 2024, which is 54% higher than the EU average, ranking third in the EU and highest in the Mediterranean region [1] Pricing Factors - The high prices are attributed to Greece's elevated consumption tax and value-added tax (VAT) [1] - Greece's consumption tax is 35% higher than the EU average, contributing significantly to the overall cost [1] - The combined effect of consumption tax and VAT accounts for 55% of the retail price of alcoholic beverages in Greece [1]