金枪鱼产业

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从 “鱼中钻石” 到邮轮经济,解码马耳他深耕中国市场新机遇!专访马耳他驻华大使白瀚轩|大使访谈
Hua Xia Shi Bao· 2025-05-13 03:27
Group 1: Trade and Economic Cooperation - Malta's bluefin tuna, known as the "diamond of fish," has successfully entered the Chinese market, marking a significant step in trade relations between Malta and China [2][3] - The export value of Malta's tuna industry is nearly 500 million euros annually, with 90% previously exported to Japan, now directly supplied to China since 2024 [3][4] - The first shipment of Malta's bluefin tuna, utilizing ultra-low temperature freezing technology, was ceremoniously imported into China on December 2, 2024, indicating a new phase in fisheries cooperation [3][4] Group 2: Market Trends and Consumer Behavior - China's annual tuna consumption has increased by over 30% in the past decade, driven by consumption upgrades in first- and second-tier cities, indicating a booming market for tuna products [5] - The popularity of Malta's tuna was highlighted at the Shanghai Import Expo, where it became a star exhibit, attracting numerous buyers and food enthusiasts [4] Group 3: Tourism and Cultural Exchange - Malta is becoming a popular tourist destination for Chinese travelers, significantly contributing to its economy, with tourism accounting for 30% of the national GDP [6][7] - The capital city Valletta and the ancient city Mdina are particularly favored by Chinese tourists, showcasing rich historical and cultural heritage [6][7] - Malta is actively promoting a "Mediterranean Civilization Journey" cruise initiative to attract Chinese tourists, with plans to connect Malta to various Mediterranean ports [7]