Summary of Action Education Conference Call Company Overview - **Company**: Action Education - **Fiscal Year**: 2024 - **Revenue**: 241 million CNY, up 12.15% year-over-year [2][4] - **Net Profit**: 278 million CNY, up 22.39% year-over-year [4] - **Basic Earnings Per Share**: 2.25 CNY, up 20.97% year-over-year [4] Financial Highlights - **Total Assets**: 2.232 billion CNY, with nearly 90% in cash, financial assets, and receivables [2][5] - **Contract Liabilities**: Increased to 1.08 billion CNY, indicating a higher order volume than revenue recognition [2][5] - **Cash Flow from Operations**: 399 million CNY, down 12% year-over-year [2][4] Revenue Composition and Profitability - **Concentrated EMBA and Principal EMBA**: Combined revenue share of 67.8%, with gross margins exceeding 86% [2][6] - **Principal Program Class**: Revenue share of 12%, gross margin of 66.11% [2][6] - **Consulting Business**: Revenue share of 18.62%, gross margin of 44.19% [2][6] - **Digital Business School**: Revenue of 9.67 million CNY, gross margin of 96.04% [6] - **Book Business**: Revenue of 3.05 million CNY, gross margin of 26.57% [6] Course and Attendance Metrics - **Concentrated EMBA**: Average attendance of 10,577 per session, ticket price of 232-239 CNY, attendance rate of approximately 95% [2][7] - **Principal Class**: Average attendance of 11,388 per session, ticket price of 24,300 CNY, attendance rate of 101% [2][7] - **Future Course Plans**: Anticipated 10% increase in course offerings for 2025 [2][8] Client Acquisition and Strategy - **Golden Brick Plan**: New client acquisition of 295, with total orders of 604.45 million CNY, representing 65% of total orders [2][11] - **Top Clients**: Top 20 clients contributed approximately 170 million CNY [2][11] - **Dual Nine Goals**: Focus on referral and repurchase rates, with ongoing efforts to enhance course value and customer satisfaction [2][12][13] Expansion Plans - **Hundred Schools Plan**: Aiming for large-scale expansion with internal and external recruitment of city managers [2][14] - **Current Progress**: Targeting 10 city manager appointments, with 4 already in place [2][14] Systematic Improvements - **Internal Management System**: Enhanced customer management and client acquisition processes to avoid internal competition [2][15] - **AR Sales Master**: AI-driven training tool for new employees, with nearly 1,000 sales personnel using it [2][15] Market and Economic Context - **Impact of Global Trade Policies**: Adjustments to training programs to help clients adapt to changes in trade policies [2][16][18] - **Competitive Strategies**: Initiatives to enhance brand visibility and customer engagement through various marketing strategies [2][17] Future Outlook - **Q1 2025 Expectations**: Anticipated lower performance due to seasonal factors, with detailed reports pending [2][19] - **AI Technology Applications**: Ongoing development of AI tools for employee training and customer assessment, with expected releases in late May or early June [2][20] Conclusion - **Overall Performance**: Action Education shows strong growth in revenue and profitability, with strategic plans for expansion and technological advancements to enhance training and client engagement.