Workflow
金融+公益+足球
icon
Search documents
助力绿茵少年计划,乐山市商业银行公益赋能足球未来
Cai Fu Zai Xian· 2026-01-15 05:03
Core Viewpoint - The launch of the "Green Youth Growth Action" football youth training public welfare project by Leshan Commercial Bank signifies a commitment to enhancing youth football development in Leshan through a collaborative model involving government, enterprises, and associations [1][2] Group 1: Project Overview - The project is initiated with a special fund of 2 million yuan, aimed at revitalizing youth football development in Leshan through an innovative "finance + public welfare + football" model [1] - The funding will be distributed in a tiered manner over three years, focusing on three main areas: supporting youth training teams, developing training clubs, and organizing football public classes [1][2] - The project aims to enhance the competitiveness of youth football teams in provincial and national events, while also nurturing talent for professional teams [1] Group 2: Strategic Collaboration - The initiative reflects Leshan Commercial Bank's deep involvement in urban development and its role as a key supporter of the "Chuan Super" league in Leshan [2] - The bank has previously engaged in various cultural and sports activities, promoting the integration of events with tourism and consumption [2] - A closed-loop mechanism of "funding + evaluation + feedback" will be established to ensure effective use of funds in critical areas of football development [2] Group 3: Sustainable Development - The project adopts an open cooperation model with "strategic partners + joint sponsors," aiming to create a sustainable "self-sustaining" public welfare ecosystem [2] - The advancement of the "Green Youth Growth Action" is expected to leverage youth training as a pivot for the collaborative development of the football industry, sports education, and cultural performances [2] - Leshan Commercial Bank will continue to leverage its advantages as a local financial institution to align corporate social responsibility with urban development needs [2]