下一步，省文化和旅游厅将联合省委金融办等部门研究出台《山东省金融·文旅双向赋能三年行动 计划》，深化政金企全方位合作，提高文旅企业融资可获性、便捷性和精准性，推动文旅产业高质量发 展。（记者 唐晓宁） 省文化和旅游厅与省委金融办创新建立"金融+文旅"双向赋能合作机制，联通供需双方，深化联动 对接，创新专属产品，推动资金与文旅产业融通、资本与文旅项目融合、资源与文旅企业融汇。全 省"金融+文旅"双向赋能行动开展以来，系列活动覆盖广、成效实，已形成可复制推广模式，文旅产业 融资支持规模与服务效率有效提升。 为深化政金企密切合作，加快金融服务直达企业一线，12月11日，"金融+文旅"双向赋能政策宣讲 暨政金企对接活动在德州举办。据悉，截至10月末，全省文旅产业贷款余额达2944.2亿元，同比增长 7.9%，惠及文旅市场主体5.5万户。 ...

德州市政府领导徐立峰在致辞中指出，德州市多措并举实施"文旅+金融"惠企助企，全力服务文化旅游 市场主体壮大。将以此次会议为契机，围绕文旅项目特点与融资痛点，加快推出并落实专项信贷支持、 财政贴息、风险补偿等"一揽子"政策工具，引导金融活水精准滴灌。 活动现场，中国旅游协会副会长、山东省旅游行业协会会长、山东大学旅游产业研究院院长王德刚围绕 文旅发展新趋势、文旅项目投资回报、产品和营销模式创新等进行授课。中国人民银行德州市分行进行 金融政策宣讲；工商银行山东省分行、农业银行山东省分行、中国银行山东省分行、建设银行山东省分 行、山东投融资担保集团等金融机构负责人分别对支持文旅相关政策和金融产品进行宣讲解读。 为贯彻落实省委、省政府关于金融支持文旅产业发展有关部署要求，深化政金企密切合作，加快金融服 务直达企业一线，为文旅产业高质量发展注入强劲动能，12月11日"金融+文旅"双向赋能政策宣讲暨政 金企对接活动在德州举办。省委金融办副主任、省地方金融局副局长李坤道，省文化和旅游厅党组副书 记、副厅长刘少华，德州市政府领导徐立峰出席活动并致辞。山东金融监管局有关处室负责同志，16市 文旅部门负责同志，省、市级有关金融机 ...

Core Insights - The event "Cultural Tourism and Financial Dual Empowerment Action" was launched in Zibo, Shandong Province, focusing on enhancing financial support for cultural and tourism projects [1] - A total of 350 cultural tourism projects were introduced, with a total financing demand of nearly 40 billion yuan, covering various sectors such as cultural experiences, educational tourism, health tourism, leisure vacations, red culture, and tourism infrastructure [1] - The event featured participation from 22 provincial banking institutions and over 160 cultural tourism enterprises, facilitating direct connections for financing needs [1] Financial and Cultural Tourism Collaboration - The Shandong Provincial Cultural and Tourism Department and the Provincial Financial Office are exploring a dual empowerment cooperation mechanism between finance and cultural tourism, aiming to connect supply and demand effectively [1] - More than 100 specialized credit products have been launched to meet the specific financing needs of cultural tourism enterprises [1] - Future efforts will focus on enhancing the dual empowerment mechanism, emphasizing the collaboration between financial institutions and cultural tourism enterprises across five dimensions: policy, tools, methods, models, and products [1] Structural Development - The initiative aims to establish a three-level linkage system involving provincial, municipal, and county levels, as well as vertical integration between financial and cultural tourism departments and horizontal collaboration [1] - The branding strategy "Good Guest Shandong, Good Quality Finance" will be continuously developed to promote the initiative [1]