Core Insights - The event "Cultural Tourism and Financial Dual Empowerment Action" was launched in Zibo, Shandong Province, focusing on enhancing financial support for cultural and tourism projects [1] - A total of 350 cultural tourism projects were introduced, with a total financing demand of nearly 40 billion yuan, covering various sectors such as cultural experiences, educational tourism, health tourism, leisure vacations, red culture, and tourism infrastructure [1] - The event featured participation from 22 provincial banking institutions and over 160 cultural tourism enterprises, facilitating direct connections for financing needs [1] Financial and Cultural Tourism Collaboration - The Shandong Provincial Cultural and Tourism Department and the Provincial Financial Office are exploring a dual empowerment cooperation mechanism between finance and cultural tourism, aiming to connect supply and demand effectively [1] - More than 100 specialized credit products have been launched to meet the specific financing needs of cultural tourism enterprises [1] - Future efforts will focus on enhancing the dual empowerment mechanism, emphasizing the collaboration between financial institutions and cultural tourism enterprises across five dimensions: policy, tools, methods, models, and products [1] Structural Development - The initiative aims to establish a three-level linkage system involving provincial, municipal, and county levels, as well as vertical integration between financial and cultural tourism departments and horizontal collaboration [1] - The branding strategy "Good Guest Shandong, Good Quality Finance" will be continuously developed to promote the initiative [1]