Core Viewpoint - The new "National Nine Articles" policy has elevated wealth management capabilities from an "add-on" to a "must-answer question" for the high-quality development of securities firms, emphasizing the importance of focusing on core business and serving residents' wealth growth [2] Group 1: Awards Overview - The 2025 Golden Unicorn Best Wealth Management Institution selection has been officially launched by Sina Finance, aiming to identify industry benchmarks excelling in comprehensive strength, growth speed, digital integration, and ecological innovation [2] - This year's selection has been upgraded to include eight major awards, focusing on various dimensions such as comprehensive strength, growth momentum, technological empowerment, and ecological construction [2] Group 2: Award Categories - The eight award categories include: - 2025 Golden Unicorn · Best All-Round Wealth Management Institution: Recognizes firms leading in asset scale, business structure, service quality, and brand reputation [3] - 2025 Golden Unicorn · Best Wealth Management Growth Institution: Acknowledges firms demonstrating exceptional growth potential and resilience [3] - 2025 Golden Unicorn · Best AI and Large Model Application Award: Focuses on the application breadth and depth of AI and large models in intelligent advisory and decision support [3] - 2025 Golden Unicorn · Best Digital Service Platform Award: Rewards firms that successfully build one-stop service platforms driven by data and intelligence [3] - 2025 Golden Unicorn · Best Omni-Channel Traffic Operation Pioneer Award: Recognizes firms that break traditional channels and achieve integration of online and offline operations [3] - 2025 Golden Unicorn · Best Financial Product Ecological Innovation Award: Encourages firms to move beyond single product sales to a more integrated ecological approach [3] - 2025 Golden Unicorn · Best Financial Technology Empowerment Award: Focuses on firms enhancing core backend technology capabilities [4] - 2025 Golden Unicorn · Best Brokerage APP Operation Award: Acknowledges teams that excel in user engagement and service integration through their APP [4] Group 3: Evaluation Criteria - The evaluation of the Best Wealth Management Institution awards will consider various indicators, including brokerage business performance, advisory service status, APP service metrics, and financial product distribution [4] - The final awards will be determined by a combination of investor network voting (40%), business data indicators (40%), and expert reviews (20%) [4]