Core Insights - The 2025 Global Strategic Investment Summit of King Precious Jewelry concluded successfully, focusing on the theme "Gathering Strength, Empowering, and Winning Together" [1] - The management shared strategies for product promotion and operations for the second half of the year, aiming to inject new growth momentum into the brand ecosystem [1] Strategic Development - The brand is actively expanding its market share in the jewelry industry, with a focus on deepening domestic and international markets [5] - Key strategies discussed include market insights, strategic goal planning, and profit enhancement strategies [5] New Cooperation Model - The summit introduced a new cooperation model that includes franchise support strategies and terminal empowerment, outlining the brand's underlying logic for stable development [6] - The brand will focus on new product development and quality product strength, emphasizing material innovation and scenario-based development to create a competitive core product system [6] High-Level Dialogue - A high-level forum was held where management engaged with guests on future development plans and operational strategies, fostering a collaborative atmosphere [8] - Guests expressed a deeper understanding of the brand's strategic layout and showed positive intentions for future cooperation [8] Conclusion - The summit concluded with a commitment to cherish every trust and cooperation opportunity, with the brand aiming to enhance its strength and collaborate with global partners [9] - The brand launched a new product line, "Bling Bling Gold," featuring innovative craftsmanship that combines technology and artistry [9]

今年，红星美凯龙将"818嗨购节"升级为"818好物贴贴节"，一是寓意政企双重补贴，二是突显整合营销爆品货盘优势。因此，结合"政企双补"与"一张券一盘货"的新模式在此次直播中得到全 此外，红星美凯龙创新打造了极具竞争力的全品类货盘，通过"成本优化+价格保障+品质优选"的三维策略，真正实现"聚质优价"的消费升级体验——既让消费者真切感受到"全国一盘货"的价格保 流量+留量，发力全域流量运营 此次直播活动同时也是红星美凯龙又一次全域流量运营的实战。通过整合抖音、小红书、美团等平台资源，红星美凯龙将线上内容共创与线下到店体验深度融合。直播前，红星美凯龙还发起了" 为了进一步激发消费者的参与热情，此次直播间除了发放通用券和品牌补贴外，还设置了800个品牌福袋全天抽奖，更有10套目的地往返机票作为压轴大奖，中奖者可以随时开启一场说走就走的 红星美凯龙家居集团执行总裁朱家桂在"818好物贴贴节"启动会上强调的"用户增长量化"目标，在此次直播中得到充分体现——直播间单场新增粉丝数近5万。 本次直播火爆的背后，依靠的不仅是性价比策略，在形式上，它更像是一次沉浸式的家居文化秀。 据悉，当前818大促正在全国范围内火热进行中，" ...