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金融文旅融合
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“银龄”与“童声”和鸣 金融赋能奏响引客曲 泸州银行打造金融文旅融合新样本
Cai Fu Zai Xian· 2025-05-08 02:36
Core Viewpoint - Luzhou Bank's Suining branch is enhancing financial services to create an age-friendly network, focusing on both elderly and youth demographics, while integrating financial empowerment with cultural tourism to attract visitors to Suining [1][4]. Group 1: Financial Services for Different Age Groups - The bank has established a dual service matrix targeting the elderly and youth, promoting intergenerational connections through financial services [2]. - For the elderly, the bank has set up "senior service specialists" and dedicated service windows, along with providing necessary hardware like reading glasses and wheelchairs [2]. - The bank has also created an online "silver-haired service zone" and optimized its mobile banking interface for seniors, enhancing accessibility and convenience [2]. - In terms of youth financial education, the bank has transformed its branches into "financial literacy classrooms," conducting activities that teach children about financial concepts and the evolution of currency [2]. Group 2: Cultural Tourism and Community Engagement - Luzhou Bank's Suining branch is leveraging the second "Luzhou Kite Festival" to merge financial services with cultural tourism, creating an engaging environment for visitors [3]. - The bank has organized interactive projects like "kite DIY workshops" and discounts for local businesses, enhancing the overall experience for families and tourists [3]. - A "police interaction zone" at the event aims to educate attendees about fraud prevention in an entertaining manner, reinforcing community safety [3]. Group 3: Overall Impact and Vision - The bank's initiatives reflect a deep integration of finance and cultural tourism, aiming to provide comprehensive services that cater to all age groups while promoting local culture [4]. - The overarching goal is to ensure that the elderly enjoy their later years, children receive financial education, and tourists experience the beauty of Suining, thereby enriching the local narrative [4].