Core Insights - The banking industry is transitioning from a "channel-centric" model to an "experience-centric" model, with mobile banking evolving into a strategic tool for deepening connections with users [1] - The launch of Everbright Bank's mobile banking version 13.0 signifies a shift from merely providing functions to creating comprehensive user experiences [1][5] Interface Revamp - The most noticeable change in Everbright Bank's mobile banking 13.0 is the systematic restructuring of its five main pages: "Home, Borrowing, Wealth, Activities, and My" [2] - This restructuring reflects a shift from a "bank-centric" to a "user-centric" service logic, transforming the homepage into a responsive tool for customer needs [2] - The "Borrowing" page consolidates previously scattered credit services into a dual-core model, addressing the financial pain points of various customer segments [2][3] Service Upgrade - Wealth management remains a focal point, with retail asset management expected to reach 3.15 trillion yuan and wealth management products at 1.89 trillion yuan by September 2025 [4] - The 13.0 version enhances the "Sunshine Wealth" brand and introduces a "Enjoyment Services" section, integrating financial services with healthcare and lifestyle offerings [4] - The app also aims to simplify complex financial needs for scenarios like studying abroad and foreign nationals in China, enhancing user engagement [4] Value Enhancement - The goal of the 13.0 iteration is to establish deeper customer relationships, moving beyond being a mere transactional tool to becoming a "digital partner" [7] - Features like "Popularity Rankings" and "Investment Plans" transform wealth management into a dynamic process that aligns with user investment philosophies [7] - The integration of intelligent and human services aims to create a personalized experience, fostering emotional connections in the digital age [7][8] Industry Trends - The evolution of Everbright Bank's mobile banking reflects broader industry trends, where banking services are shifting from function provision to value creation [8] - The focus on emotional resonance and value recognition in financial services is seen as crucial for success in the digital finance landscape [8]