Core Insights - The gold jewelry industry is seeking new opportunities as international gold prices rise above $4,000 per ounce and demand for gold jewelry declines [1][6] - The introduction of "Hard Pure Gold" jewelry at the Hong Kong Jewelry Exhibition represents a significant innovation aimed at capturing international markets [2][5] Industry Trends - Global gold demand increased by 3% year-on-year to 1,249 tons in Q2, with a substantial 45% rise in value to $132 billion, driven by investment demand [6] - In contrast, global gold jewelry consumption fell to 341 tons, marking a double-digit decline and the lowest level since Q3 2020, primarily due to decreased demand in China and India [6] - Despite the drop in consumption volume, the total value of gold jewelry consumption rose by 21% to $36 billion, indicating that consumers are willing to spend more despite high prices [6] Product Innovation - "Hard Pure Gold" jewelry, characterized by a hardness of at least 60HV and a gold content of no less than 990‰, offers a solution to the traditional softness of gold, providing a more durable and stylish option for consumers [5][8] - The introduction of industry standards for "Hard Pure Gold" aims to enhance product quality and consumer appeal, aligning with the preferences of younger consumers and international market trends [8] Market Expansion - Chinese gold jewelry manufacturers are increasingly looking to international markets as domestic competition intensifies and growth opportunities become limited [7][9] - The "New Silk Road Going Abroad Plan" initiated by the World Gold Council aims to promote "Hard Pure Gold" as a unique Chinese product on the global stage [5][9] Challenges in Globalization - Chinese gold jewelry companies face challenges such as lack of experience in international markets and the need to adapt to local regulations and trade processes [10][11] - There is a growing interest from overseas buyers in the technology behind "Hard Pure Gold," presenting both opportunities and challenges for Chinese manufacturers [12][13] - The industry is characterized by a lack of brand recognition in international markets, with many companies needing to focus on developing unique brand identities rather than relying solely on manufacturing scale [13]