银发与健康经济
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消费增长,关键在新场景、新人群、新基建
21世纪经济报道· 2026-03-11 01:17
Core Viewpoint - The article emphasizes the transformation of China's consumption strategy from short-term stimulus to a systematic approach that integrates "new infrastructure, new scenarios, and new demographics" to create a dynamic growth ecosystem for domestic consumption [1][15]. New Scenarios: Creating New Demand through High-Quality Supply - The current challenge in China's economy is the imbalance of "strong supply and weak demand," necessitating innovative supply to lead and create new demand [3][4]. - Key potential scenarios include: - **Smart Economy**: AI is evolving from a tool to a partner, reshaping the service chain and enhancing consumer experiences through intelligent devices [3][4]. - **Low-altitude Economy**: Recognized as an emerging pillar, it expands consumption scenarios into three dimensions, enabling rapid delivery and new experiences [5]. - **Silver Economy**: Focuses on empowering the elderly to transition from being cared for to actively consuming, supported by policies that reduce their financial burdens [5]. New Demographics: Empowering Potential Consumers - The fundamental driver of consumption is the people, with policies aimed at enhancing the consumption capacity of the most constrained groups [6][7]. - For the elderly, policies like pension increases and community care networks are designed to alleviate concerns about healthcare and enable spending on quality of life [7]. - For young families, comprehensive support in education and housing is expected to boost their confidence in long-term consumption planning [7][8]. - Low-income groups and new employment forms are targeted for income growth through policies that enhance earnings and stabilize their financial situations [8][9]. New Infrastructure: Building the Digital Foundation for Consumption Growth - The realization of new scenarios and demographics relies on new infrastructure, forming a three-dimensional, intelligent consumption infrastructure system [10][11]. - **Digital and Intelligent Infrastructure**: Acts as the engine for consumption, providing the necessary computational power and data resources for AI applications [11]. - **Low-altitude Infrastructure**: Essential for the safe and efficient operation of low-altitude consumption scenarios, including logistics and tourism [12]. - **Upgrading Traditional Infrastructure**: Enhancements in logistics and energy stability are crucial for supporting regional consumption ecosystems [12][13]. Systematic Restructuring for Sustainable Consumption Growth - The article outlines a paradigm shift in consumption growth that focuses on building a self-sustaining ecosystem through the integration of new infrastructure, scenarios, and demographics [15][17]. - This approach aims to activate consumer potential not through direct financial incentives but through institutional innovation, technological empowerment, and social security [17].