记者从9月4日下午山东省政府新闻办举行的政策例行吹风会上获悉,《关于进一步扩大文化和旅游消费 的工作方案》汇集22个省有关部门(单位)关于扩大文旅消费的工作措施,共包括4方面20项具体措施,着力 在新产品、新业态、新场景、新模式等方面创新举措,进一步培育新的增长点。 着力打造新产品。主要有精心策划文旅促消费活动,比如"畅游齐鲁乐GO山东"主题旅游年推广活动；开 展利企惠民提升行动,推出好客山东文旅信用卡、好客山东一码通升级版等新产品；推动项目改造建设 提质增效,丰富一二三产融合新供给,开发交旅融合新产品,比如,加快推动低空飞行旅游,拓展空中观光、 空中运动等特色业态；打造精品旅游演艺、激发入境旅游新潜力等7项具体措施。 着力打造新场景。主要有繁荣"夜间文旅"场景；创新"数字赋能"场景,加快打造一批富有地方文化特色 的数字化文旅综合体项目；做优"寻味烟火"场景,持续办好"好客山东.美食争霸赛"3项具体措施。 着力探索新模式。主要有做强"票根经济"联动模式,比如,9月下旬将在济南举办的周杰伦演唱会,凭演唱 会门票可以享受景区门票、酒店住宿等折扣优惠,开通了演唱会专列,方便省外的歌迷朋友们出行便捷； 创新"遗产活化 ...

Group 1 - The 2025 China International Apparel and Accessories Expo (Autumn) opened on September 2, focusing on "New Manufacturing, New Products, New Scenarios" to align with consumer market trends and supply chain upgrades [1] - The expo showcased innovative products from global exhibitors, particularly highlighting the strength of Chinese apparel manufacturing [1] - Featured products included advanced materials in outdoor jackets, 3D-printed shoes, and sustainable fashion items, reflecting trends in health, sustainability, and emotional economy [1] Group 2 - The event hosted numerous trade matchmaking sessions, with participation from nearly a hundred major domestic and international brand buyers [2] - Special sessions were organized for overseas buyers and online platforms like Douyin, creating new opportunities for brands [2] - Over 30 activities were planned, covering topics from cross-border apparel strategies to digital marketing, attracting significant industry participation [2]

Core Insights - The 2025 Lize International Consumption Season was launched on July 11, aiming to create an immersive experience that integrates consumption, culture, and art, thereby injecting new vitality into summer consumption in Beijing [1] Group 1: Event Overview - The event is themed "Prosperity and Reflection" and features various activities, including the "Fruit and Vegetable Festival" market, designed to build a "15-minute natural living circle" for consumers [1] - The "Fruit and Vegetable Festival" market, a core activity of the consumption season, is organized in collaboration with multiple local authorities and businesses, focusing on the core concepts of fun, health, and coexistence [2] Group 2: Market Highlights - The "Fruit Resonance Area" within the market will showcase dozens of seasonal global fruits and vegetables, sourced directly from Xinfadi wholesale market, with affordable prices [5] - Over 40 quality merchants will participate in the market, creating diverse consumption scenarios that promote a virtuous cycle of commerce and tourism [5] Group 3: Commercial Development - Lize Financial Business District is in a cultivation phase as an international consumption experience zone, rapidly expanding high-quality commercial facilities [5] - The area has attracted over 700 brands across 10 commercial complexes, including 62 first stores in Beijing, making it the most concentrated shopping district in the southern part of the city [5] Group 4: Target Audience and Strategy - The consumption season aims to resonate with the preferences of Generation Z consumers through innovative consumption scenarios and immersive experiences [5] - The event is positioned as a differentiated strategy to activate regional value through innovative consumption scenes, combining high-altitude cultural art and natural markets [5]