从北国的冰雪热潮到南方的灯会盛景，从城市商圈的人流涌动到县域大集的烟火升腾，2026年马年春 节，长达9天的假期窗口，铺展出一幅热气腾腾的新春画卷。新场景、新风尚、新流量，三个关键词成 为展现中国春节消费图景的生动注脚。 ——新场景：在悦己体验中感受团圆暖意。 春节是团圆的节日，而团圆的内涵正在不断丰富。今年假期，"旅行过年""度假式过年"热度攀升。 在江西抚州黎川古城，张灯结彩的街巷间，携老带幼的举家出游队伍随处可见。古城深处的"云水间"民 宿，由百年老宅改造而成，从除夕到正月初七客房早早订满。 民宿的庭院里，画架一字排开，油彩铺陈，这家民宿春节期间推出的免费油画体验活动场场满员。来自 上海的游客徐硕说："以前过年就是走亲访友，今年带着父母和孩子出来旅行，一起完成一幅画，比单 纯逛景区更有纪念意义。" 间，游客在黎川古城体验油画创作。（邱世同 摄） 与此同时，更多年轻人选择为"情绪价值"买单。在长沙，年轻消费者正成为春节消费的主力军。位于天 心区的悦方ID MALL凭借独特的"泛二次元"生态定位，成为年轻消费者的热门打卡地，泡泡玛特等品 牌门店在假期中迎来消费热潮。 在位于天津的国家海洋博物馆里，应用数字沉 ...

从北国的冰雪热潮到南方的灯会盛景，从城市商圈的人流涌动到县域大集的烟火升腾，2026年马年春节，长达9天的假期窗口，铺展出一幅热 气腾腾的新春画卷。新场景、新风尚、新流量，三个关键词成为展现中国春节消费图景的生动注脚。 ——新场景：在悦己体验中感受团圆暖意。 春节是团圆的节日，而团圆的内涵正在不断丰富。今年假期，"旅行过年""度假式过年"热度攀升。 在江西抚州黎川古城，张灯结彩的街巷间，携老带幼的举家出游队伍随处可见。古城深处的"云水间"民宿，由百年老宅改造而成，从除夕到 正月初七客房早早订满。 民宿的庭院里，画架一字排开，油彩铺陈，这家民宿春节期间推出的免费油画体验活动场场满员。来自上海的游客徐硕说："以前过年就是走 亲访友，今年带着父母和孩子出来旅行，一起完成一幅画，比单纯逛景区更有纪念意义。" 与此同时，更多年轻人选择为"情绪价值"买单。在长沙，年轻消费者正成为春节消费的主力军。位于天心区的悦方ID MALL凭借独特的"泛二 次元"生态定位，成为年轻消费者的热门打卡地，泡泡玛特等品牌门店在假期中迎来消费热潮。 在位于天津的国家海洋博物馆里，应用数字沉浸、人工智能等技术的"未来海洋"展厅成为新晋"顶流"； ...

让更多真金白银直达消费者 提质增效实施消费品以旧换新。积极落实国家、省以旧换新政策，聚焦汽车、家电、数码及智能产 品等重点领域，优化补贴流程，加快资金兑付，加力扩围消费品以旧换新，激发消费市场内生动力。同 时，大力推动产品上新、场景焕新、活动出新，满足人民群众高品质、多样化消费需求。 新业态、新模式、新场景协同发力。打造消费新业态。大力发展直播电商、即时零售、智慧商圈、 品牌首店等消费新业态，深化"文旅+""牡丹+""中医药+"等产业融合模式，推动消费形态多元化升级。 发展消费新模式。积极培育萌宠经济、悦己经济、银发经济、"好房子"供给等消费新模式，支持知 名企业来菏布局，创新开展农产品进市场、进商超等展销活动，更好满足多元化、个性化需求。 菏泽发放提振新春消费"大礼包" 春节前夕，菏泽专属的票根地图福利活动暖心上线。电影票、景区门票、购书小票，变身通用的文 化出行优惠凭证，串联起观影、逛景、买书的超划算新春文化旅程，解锁全域新春文化消费优惠。 1月份，菏泽市政府办公室印发《2026年菏泽市提振消费实施方案》，着力推动消费市场高质量发 展打出政策"组合拳"，努力让群众的消费底气更足、信心更强。同时，统筹整合汽 ...

尹婷 菏泽报道 聚焦以旧换新,激活大宗消费。以实施消费品以旧换新为关键举措,围绕汽车、家电、数码和智能产品等 重点领域,加强部门协同与品类管理,进一步优化补贴流程服务,精准激励绿色低碳、智能产品等消费升级, 最大程度发挥政策乘数效应,推动大宗消费市场持续回暖,全力稳住消费大盘。 聚焦三新培育,拓展消费空间。以新业态、新模式、新场景为新驱动,深化商旅文体健融合,发展餐饮、家 政等服务消费,拓展首店经济,探索悦己消费,优化升级直播电商等新模式,推动内外贸一体化发展,创新打 造线上线下（300959）融合的消费新场景,持续培育新增长点,更好拓宽消费新空间。 下一步,我们将坚持系统思维、强化统筹,以更精准的政策、更丰富的活动、更优质的环境,持续激发消费 潜力、释放消费活力,全力推动消费市场扩容提质,为全市经济社会高质量发展贡献更多商务力量。 市商务局党组书记、局长苏怀光介绍菏泽市商务局提振消费工作情况,他说,2025年,全市商务系统积极打 造"惠享菏泽"消费品牌,着力构建"大消费"格局,召开全市提振消费工作大会,出台2025年度菏泽市提振消 费工作方案,实施提振消费十大行动,围绕四季主题开展重点促消费活动107场,全 ...

Core Viewpoint - The Chinese government is actively promoting new consumption models and scenarios by providing financial support to pilot cities, with an initial allocation of 8.6 billion yuan to stimulate service consumption growth [1][3]. Group 1: Financial Support - The Ministry of Commerce has allocated the first batch of financial support amounting to 8.6 billion yuan to pilot cities for new consumption initiatives [1]. - This funding aims to accelerate the cultivation of new growth points in service consumption, injecting strong momentum into the sector [1]. Group 2: Pilot Initiatives - The Ministry of Commerce and the Ministry of Finance are conducting trials focused on new consumption models, referred to as the "three new" pilot projects, which include new business formats, new models, and new scenarios [3]. - The pilot projects emphasize innovation and are expected to attract social capital to focus on new growth areas, thereby enhancing the development momentum of service consumption [3]. Group 3: Collaborative Efforts - The Deputy Minister of Commerce, Yan Dong, highlighted the importance of synergizing the "three new" pilot projects with the cultivation of new growth points [5]. - There will be guidance for pilot cities to explore model incubation, demonstration leadership, and institutional innovation based on their unique resources and development characteristics [5].

来源：滚动播报 （来源：直新闻） 2月6日，国务院新闻办举行政策例行吹风会，商务部副部长鄢东携多部门负责人详解近日发布的《加快培育服务消费新增长点工作方案》（以下简称《工 作方案》）。会上披露，我国将通过构建"1+N"政策体系、投入86亿元财政资金支持消费"三新"试点、扩容入境消费便利措施等多重举措，推动服务消费 提质惠民，助力经济高质量发展。 为破解服务消费供给与需求适配难题，2025年9月商务部、财政部联合启动消费新业态、新模式、新场景"三新"试点，遴选50个人口基数大、带动作用强 的试点城市，拨付首批财政支持资金86亿元。鄢东介绍，这些试点城市常住人口超4.8亿，社会消费品零售总额占全国一半以上，已成为培育服务消费新 增长点的核心载体。 试点工作将重点聚焦三大方向：在场景创新上，重点支持旅游列车改造等商旅文体健多业态融合项目，带动社会资本参与服务消费新场景培育；在全域活 力激发上，推广试点城市在商业模式、营商环境优化等方面的成熟经验，形成可复制的全国性标杆；在政策协同上，通过跨部门协调机制，打通数据共 享、协同监管等关键环节，为旅居、汽车后市场等新兴业态扫清制度障碍。 消费结构转型提速 服务消费占比逼近 ...

Core Insights - The article emphasizes the strategic importance of developing the marine economy in Guangdong during the "14th Five-Year Plan" and outlines the goals for the "15th Five-Year Plan" to achieve high-quality growth in this sector [1] Group 1: New Scenarios - "New scenarios" represent a revolutionary change in marine development and utilization, defined by technological advancements, national strategies, and sustainable development needs [2] - Key examples of new scenarios include "transparent oceans" supported by big data and AI, "blue energy" from offshore wind and solar, "healthy oceans" focusing on marine biomedicine, and frontier exploration for national strategies [2] Group 2: New Spaces - The article discusses the need to systematically explore "new spaces" to support the transformation and upgrading of the marine economy [3] - This includes geographical and physical space extensions, such as advancing polar research bases and optimizing coastal and offshore development [3] - It also highlights the importance of upgrading industrial and value chain spaces to create new industry clusters in marine high-end equipment, biomedicine, and digital services [3] Group 3: New Growth - The article outlines the essential requirements for "new growth," focusing on quality over quantity, with an emphasis on technological content, added value, and green benefits [4] - It identifies a shift in growth drivers from traditional capital and resource inputs to technological innovation and high-end talent [4] - The structure of growth is also evolving, with knowledge-intensive industries becoming new pillars of the marine economy [4] Group 4: Recommendations - The article suggests promoting major platforms for open sharing to create public innovation hubs, enhancing the construction of international ports to facilitate efficient flow of marine economic elements [5] - It advocates for a nurturing program for marine technology enterprises, focusing on specialized companies in critical areas [5] - Lastly, it emphasizes the need to establish a "university-platform-laboratory" innovation ecosystem to strengthen talent and technological support in marine research [5]

Core Viewpoint - The article emphasizes the strategic framework for Guangdong's development during the "14th Five-Year Plan" period, focusing on the transition from "new scenarios" to "new spaces" and ultimately achieving "new growth" in the marine economy [1][2]. Group 1: New Scenarios - "New scenarios" represent a revolutionary change in marine development and utilization, defined by technological advancements, national strategies, and sustainable development needs [3]. - Key examples of "new scenarios" include the "transparent ocean" supported by integrated observation and AI, "blue energy" from offshore wind and solar, "healthy ocean" focusing on marine biomedicine, and frontier exploration for national strategies [3]. Group 2: New Spaces - The realization of "new scenarios" requires the systematic development of "new spaces," which involves geographical and physical strategic extensions, such as advancing polar exploration bases and optimizing coastal development [4]. - The focus is on creating new industrial clusters around emerging demands, including high-end marine equipment, marine biomedicine, and digital services, while also enhancing traditional marine industries [4]. Group 3: New Growth - The essence of "new growth" involves a shift from quantity expansion to quality enhancement, emphasizing technological content, added value, and green benefits [5]. - The core driving forces for growth are transitioning from traditional capital and resource inputs to innovation, high-end talent, and knowledge-based production factors [5]. - The internal structure of the marine economy is being optimized to support knowledge-intensive industries, enhancing resilience and competitiveness [5]. Group 4: Recommendations - The article suggests promoting major platforms for open sharing to create public innovation hubs, enhancing the construction and upgrading of international ports to support efficient flow of marine economic elements [6]. - It recommends implementing a nurturing program for marine technology enterprises, focusing on specialized companies in critical areas and encouraging land-based tech leaders to expand into marine sectors [6]. - Establishing a "university-platform-laboratory" innovation ecosystem is advised to strengthen talent and technological support, with a focus on marine science and energy [7].

Group 1 - The article highlights the ongoing efforts across various regions to enrich and expand new consumption formats and scenarios, which continuously stimulate market vitality [1]

Group 1 - The article highlights the ongoing efforts across various regions to enrich and expand new consumption formats and scenarios, continuously stimulating market vitality [1] - Guizhou has opened its first robot 6S store in Guiyang, showcasing over a hundred cutting-edge service and educational robots, and plans to introduce more than 100 first stores this year focusing on data labeling, AI intelligence, and large models [3] - Shaanxi is exploring an innovative model combining "intangible cultural heritage + shopping malls + districts," aiming to attract a number of first stores in the Northwest and nationwide, with over 80% of new trendy brands in the Xi'an Xiaozhai business district being first stores [5] Group 2 - Inner Mongolia is intensifying efforts to expand experiential new formats and enrich new scenarios, with a new sports park in Hohhot attracting many citizens, and plans to add over 20 first stores and flagship stores in Baotou this year [7] - Hebei is implementing a special action to boost consumption by creating new supply based on new demand, integrating fashion, cultural creativity, and immersive experiences with cultural tourism and intangible heritage elements to attract young consumers [9] - Shanghai is transforming many first stores and flagship stores by incorporating local characteristics, with plans to introduce international food brands and create international food streets and "food +" experience scenarios through special support policies this year [11]