Group 1 - The core viewpoint of the articles highlights the innovative marketing strategies employed by banks, such as promotional activities linked to popular culture and events, to attract new customers and enhance brand visibility [1][18][20] - Ping An Bank has launched a promotional campaign where new customers can receive a Labubu toy by opening an account and depositing at least 50,000 yuan, which has gained significant attention and participation from young customers [2][10][8] - Jiangsu Bank has also engaged in promotional activities by offering free tickets to the Jiangsu Provincial Urban Football League through its app, which has increased user engagement and brand exposure [12][14][11] Group 2 - The marketing strategies reflect a shift in the banking industry towards breaking traditional service models and enhancing competitiveness, as banks adapt to changing customer expectations and digital trends [1][18][19] - However, regulatory concerns have emerged, with financial authorities in the Yangtze River Delta region prohibiting banks from using physical gifts or partnerships with internet platforms to attract deposits, emphasizing the importance of compliance in marketing efforts [19][20][17] - The articles suggest that while innovative marketing can drive short-term customer acquisition, banks should focus on long-term customer relationships and service quality rather than solely relying on promotional tactics [18][20][19]