Core Viewpoint - The banking wealth management industry is entering a true net value era, leading to deepening channel transformations and a consensus among firms to expand distribution networks, particularly in rural commercial banks [1][2]. Group 1: Market Dynamics - The competition in the wealth management market is intensifying, with rural commercial banks identified as a relatively untapped "blue ocean" for wealth management companies [1]. - The total asset scale of rural financial institutions in China is approximately 60.16 trillion yuan, accounting for 12.9% of the total assets of banking financial institutions, indicating a significant growth potential in this market [2]. Group 2: Strategic Partnerships - Numerous wealth management companies, including Xinyin Wealth and Beiyin Wealth, have recently announced partnerships with rural commercial banks to develop distribution business [1][2]. - The collaboration between wealth management firms and rural banks is seen as a strategic move to enhance market share and diversify revenue streams, especially for smaller banks facing regulatory challenges [1][3]. Group 3: Customer Engagement - The increasing income levels and rising wealth management awareness among residents in third and fourth-tier cities and county areas are driving demand for wealth management products [3]. - Rural commercial banks can leverage their local customer advantages to help wealth management companies expand their market reach and reduce regional concentration risks [3][4]. Group 4: Product Customization - Wealth management companies are tailoring their product offerings based on local customer preferences, focusing on risk-averse products for county-level clients [5]. - The shift from simple product distribution to a more integrated "distribution + empowerment" model is necessary for wealth management firms to remain competitive in the evolving market landscape [5].