银行社交媒体指数

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YiwealthSMI |城商行抖音差异化升级,多家银行挖掘自身特色出圈!
Di Yi Cai Jing Zi Xun· 2025-06-05 03:06
Group 1 - The April 2025 Bank Social Media Index (SMI) shows significant changes in the rankings, with three small banks entering the top 20, namely WeBank, Hebei Bank, and Three Gorges Bank, while Tangshan Bank, Laishang Bank, and Pudong Development Bank dropped out [1] - Jilin Bank's top-performing content on Douyin creatively combines local culture and romantic poetry, resonating emotionally with local users and achieving over 10,000 likes [1] - WeBank continues to focus on the micro-economy, showcasing modern agricultural tools like drones and sprayers, aligning with the "Three Rural" policy and attracting attention from new farmers [1] Group 2 - The video platform features several anti-fraud educational contents, moving away from traditional methods to more engaging formats like situational dramas, with China Bank's dramatization of online loan scams receiving over 5,000 likes [2] - NewNet Bank incorporates AI technology in its anti-fraud content, inviting experts to help users identify new types of scams [2] - The WeChat public account content primarily focuses on promotional articles that combine welfare benefits with business advertising [2]