银行网点延长服务时间

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365天全年无休?多家银行网点开启“超长待机”模式
Jin Rong Shi Bao· 2025-06-25 02:47
Core Viewpoint - The banking industry is increasingly adopting a "365" model, providing year-round services to enhance customer experience and meet diverse banking needs, as exemplified by Shenzhen Futian Yinzuo Village Bank's announcement to resume 365-day service starting June 16, 2025 [1][5]. Group 1: Service Hours Adjustments - Shenzhen Futian Yinzuo Village Bank will operate Monday to Friday from 8:30 AM to 5:30 PM, and on weekends and public holidays from 9:00 AM to 4:00 PM [1]. - Baoding Bank announced adjustments to its personal business hours, effective June 21, with weekday hours from 9:00 AM to 5:00 PM and weekend hours from 9:30 AM to 4:30 PM [5]. - Hohhot Rural Commercial Bank and Huishang Bank are also adjusting their service hours, with the former resuming weekend operations for personal business and the latter implementing a weekend rotation system from April 1 to November 30, 2025 [7]. Group 2: Operational Strategies - The "365" model will be implemented through flexible weekend rotations and employee shifts to ensure continuous service [8]. - Many banks have also introduced "night banking" services to cater to customers' needs outside traditional hours, with some banks extending their operating hours until 11:30 PM [9]. Group 3: Industry Trends - The banking sector is experiencing a decline in physical branch visits due to the rise of digital banking, with a reported decrease in the number of bank branches in China, totaling approximately 220,000 by the end of 2024, down by 1,344 from 2023 [10]. - The shift from physical branches to digital platforms reflects a broader trend in the industry, where banks are focusing on enhancing customer experience through differentiated services amid intense competition [11].