Core Insights - JD.com collaborates with China's Silver City in Jiyuan, Henan Province to host the 2025 Silver Product Selection Conference, focusing on supporting local brands through new product development, merchant introduction, and silver jewelry customization [1][3] - The partnership aims to enhance consumer experience with quality silver products while providing growth opportunities for local silver merchants, contributing to the healthy development of the silver industry [1][3] Industry Overview - Jiyuan, Henan is a well-known silver production base, accounting for 40% of China's silver ore output, and has developed a comprehensive silver industry chain including a jewelry trading center and a silver spot delivery center [3] - The collaboration between JD.com and China's Silver City is expected to enrich the quality silver jewelry offerings for consumers and assist merchants in identifying new growth spaces, thereby upgrading the local silver industry [3] Support Measures - JD.com introduced various support measures for local silver merchants, including product development tailored to investment, marriage, and lifestyle scenarios, and plans to create innovative silver products with cultural and trendy elements [3][4] - The company will also facilitate an online jewelry customization platform for local enterprises, helping brands tap into personalized consumer markets [3][4] - JD.com offers a "0 commission" policy and up to 100% commission rebates for new merchants in the fashion category, reducing operational costs and promoting high-quality growth for new businesses [3][4] Future Initiatives - JD.com plans to assist silver merchants in achieving sustainable growth through brand programs, growth support, premium services, smart customer service, AI technology, and supply chain empowerment [4] - The collaboration with Jiyuan's silver industry is seen as a starting point for JD.com to continue supporting brand partners and bringing better silver products to consumers [4] Market Trends - JD.com released the "2024 Silver Consumption Trend Report," indicating a double-digit year-on-year growth in silver jewelry sales, with unique craftsmanship products like藏银 and handmade silver experiencing over 50% growth [5] - The report highlights a trend towards younger consumers in the silver jewelry market, with key purchasing motivations being weddings, gifting, and fashion, particularly favoring silver bangles, bracelets, and baby silver items [5]