2025.08. 13 本文字数：1009，阅读时长大约2分钟 来源 | 大象新闻、 胖东来唯初珠宝、爱企查APP 据大象新闻报道，8月13日，胖东来官方渠道发布珠宝预约细则调整公告， 自2025年8月17日起，胖 东来珠宝自营 黄金区、银饰区、珍珠区、玉石区、配绳区 原预约细则， 调整为每日20:00顾客需登 录微信搜索胖东来会员卡小程序，点击预约版块，可预约次日服务，系统将自动分配预约号码 ，具 体细则如下： 客;每周一暂停预约服务;周二闭店期间可正常预约周三服务; 2.预约身份要求: 实行实名预约制，需先在胖东来会员卡完成实名认证;预约成功后,仅限本人到 店购买,预约名额不可转让; 3.预约频次与服务时长: 每位顾客30天各品类商品限预约一次；选购时长为20分钟，请合理安排时间； 4.到店提醒: 柜台按照预约号顺序进行叫号，请您关注预约信息及时前往柜台选购，避免错过 服务; 5.未成年人提醒: 根据《中华人民共和国民法典》《中华人民共和国未成年人保护法》等国家法律 规定,未成年人实施的大额消费(如购买珠宝)需经监护人同意;为保护未成年人权 益,引导健康、理性的消费习惯,胖东来公司将采取合理措施防止未成年 ...

Core Insights - The article highlights the growing trend of cross-border e-commerce in the jewelry industry, particularly through platforms like SHEIN, which is enabling traditional manufacturers to adapt and thrive in international markets [1][7][12]. Industry Overview - The domestic fashion industry, including jewelry, has reached an annual output value of over 10 trillion yuan, with the jewelry sector showing a remarkable export growth of 14.7% to $35.83 billion in 2024 [1][12]. - The jewelry industry in regions like Guangzhou, Shenzhen, and Dongguan is evolving into a robust network, leveraging cross-border e-commerce to enhance supply chain capabilities and meet international consumer demands [3][12]. Market Dynamics - Traditional jewelry businesses are transitioning from a reliance on foreign trade to embracing cross-border e-commerce, with many sellers recognizing the need for refined operational strategies to succeed in overseas markets [7][12]. - The shift towards a "demand-driven supply chain" is evident, as manufacturers are now focusing on market trends and consumer preferences rather than merely fulfilling orders [11][13]. Seller Experiences - Sellers like Shang Fushun have successfully transitioned to cross-border e-commerce, achieving annual sales exceeding 10 million yuan after establishing a store on SHEIN [8][11]. - The experience of sellers indicates a significant change in mindset, where understanding market demands and trends has become crucial for success [11][13]. Future Outlook - The cross-border e-commerce boom is extending from major cities to smaller towns, with local businesses increasingly viewing e-commerce as a vital growth avenue [12][13]. - The global jewelry market is expanding, with international consumers eager for new and trendy jewelry options, indicating a promising future for manufacturers who adapt to these changes [14].

Core Viewpoint - The article discusses the recent trends in precious metals, particularly gold, platinum, and silver, highlighting the sales performance and consumer preferences in the Shenzhen market, especially in the context of fluctuating prices and market dynamics [1][4]. Group 1: Market Trends - Gold prices have been stagnant around $3500 per ounce for over three months, while platinum and silver have seen significant price increases [1]. - The sales of silver jewelry have increased, with prices around 15 yuan per gram, and sales of silver bars rising by 20% compared to June [1][3]. - Platinum jewelry has experienced a monthly sales growth of over 30% since May, with retail prices surpassing 350 yuan per gram [4]. Group 2: Consumer Behavior - Young consumers are becoming the main buyers of platinum jewelry, valuing design and cost-effectiveness [4]. - Consumers are cautious about purchasing silver jewelry online, as some products marketed as "pure silver" contain only about 25% silver, with the rest being other metals [3][4]. - Many consumers are waiting for gold prices to drop before making purchases, showing a preference for gold beans and small gold bars due to their lower processing fees and ease of resale [4]. Group 3: Investment Insights - Deutsche Bank predicts that the strong fundamentals for platinum will continue until 2026 due to a four-year supply deficit and structural demand [4]. - Compared to gold, platinum has a smaller market size and lower liquidity, but both platinum and silver offer diversified investment options to mitigate risks in the precious metals market [4].

Core Viewpoint - Silver has emerged as a popular investment option in the precious metals market this year, driven by rising prices and increased participation from individual investors [1][2][9]. Market Dynamics - The price of silver has surged significantly, with the London silver spot price reaching a 14-year high of $39 per ounce on July 23-24, 2023, and a year-to-date increase of 31% in COMEX silver futures, outperforming gold by 5 percentage points [6][9]. - The rise in silver prices is attributed to global risk aversion, geopolitical tensions, and expectations of a shift in U.S. monetary policy, which have created a favorable macroeconomic environment for silver [6][7]. Investor Behavior - There has been a notable increase in the sales of silver bars and bullion, with individual investors showing heightened interest in silver investments, as evidenced by a single investor purchasing 210 kilograms of silver for over 1.8 million yuan [3][10][12]. - Financial institutions are responding to this trend by offering various silver products, including silver jewelry and investment silver ingots, to attract retail investors [4][15][19]. Institutional Perspectives - Analysts are divided on the future trajectory of silver prices. Some believe there is still upward potential due to strong industrial demand and a favorable gold-silver ratio, while others caution that economic growth concerns may limit long-term price increases [22][24]. - Current forecasts suggest that silver prices could rise to between $42 and $44.5 per ounce in the medium to long term, although short-term fluctuations around the $40 mark are expected [25][26].

Core Viewpoint - The article discusses the emergence of a new funeral service brand, "归丛," which aims to modernize and beautify the funeral experience, making it more accessible and less stigmatized in society [5][30][42]. Group 1: Brand Overview - "归丛" was established in 2023 and gained attention for its aesthetically designed urns and paper offerings, creating a unique purchasing experience [5][6]. - The first physical store is located in Beijing's bustling Sanlitun area, contrasting with traditional funeral homes that are often hidden and somber [6][14]. - The store features a bright and open design, with areas dedicated to unique paper offerings, reading corners, and collaboration products for memorializing loved ones [8][12][16]. Group 2: Customer Engagement - Since its soft opening on June 2, the store has attracted around 30 visitors daily, increasing to 50-100 on weekends, with many being curious passersby [14]. - The store includes spaces like "天堂邮局" for writing letters to deceased loved ones and "情绪氧舱" for emotional release, indicating a focus on emotional support [16][20]. - Customers have expressed surprise and appreciation for the store's offerings, with some sharing their experiences on social media [14][20]. Group 3: Market Positioning - The choice of location in a vibrant commercial area aims to challenge the stigma surrounding funeral services, promoting a more open discussion about death [21][25]. - The brand seeks to provide personalized and meaningful funeral services, moving away from the traditional, impersonal approaches [30][34]. - The article highlights the changing landscape of the funeral industry, with increasing demand for personalized services as societal attitudes evolve [42][46]. Group 4: Future Outlook - The article notes that by 2030, the funeral industry is expected to undergo significant changes, driven by a new generation's preferences for aesthetics, quality, and emotional warmth in services [46]. - "归丛" plans to expand its offerings, including 100 non-standard funerals, to cater to diverse customer needs and preferences [42][46]. - The brand's approach reflects a broader trend towards individualization in the funeral industry, aligning with changing consumer expectations [42][46].

Group 1 - The company has secured 8 million yuan in new orders from Turkey and Saudi Arabia in May, with a factory in Thailand expected to start production in July, marking significant breakthroughs in Southeast Asia and the Middle East markets [2] - In the first five months of the year, the company's export volume increased by 43% year-on-year, despite some U.S. clients being cautious due to tariff policies [2] - The company is located in the China Silver City, a silver deep processing industrial base in Jiyuan, which has attracted over 20 silver jewelry and craft enterprises, forming a complete industry chain from design to logistics [2] Group 2 - The company has maintained a diversified market strategy, achieving an annual sales volume of 120 million yuan, and is accelerating its global layout in response to market changes [3] - The company plans to increase the domestic market share from 30% to 50% this year, shifting from an export-dependent model to a balanced domestic and international approach [3] - The company has made breakthroughs in processing trade with the help of Jiyuan Customs, enhancing its competitiveness in the international market [3] Group 3 - The local supply chain in Jiyuan supports the company in meeting high delivery requirements, allowing for 70% of raw material procurement to be completed within the industrial park [4] - The introduction of intelligent equipment has significantly improved production efficiency, with automated embedding machines achieving five times the efficiency of manual labor [4] - The company collaborates with Italian design teams and local vocational schools to enhance product design and innovation, developing over 1,300 new products monthly [4]

Core Viewpoint - The collaboration between Mixue Ice City and jewelry brand Zhou Dasheng, featuring the virtual character Xue Wang, has exceeded expectations, showcasing the potential of brand virtual images in cross-industry partnerships [1][18]. Brand Virtual Image Development - Mixue Ice City has successfully transformed its virtual character Xue Wang into a cross-industry IP, leveraging long-term marketing strategies and a relatable persona, unlike many other brands that have struggled to maintain their virtual images [3][10]. - The rise of virtual brand images began around 2021, with various brands exploring this concept, but many failed to sustain interest due to a lack of innovation and emotional connection with consumers [6][9]. Successful Examples and Strategies - Successful virtual characters like Xue Wang and Duolingo's Duo have demonstrated the importance of relatability, humor, and emotional engagement in building a strong brand presence [10][12]. - Xue Wang's character has been developed through various marketing strategies, including viral videos and interactive content, which have helped establish a strong connection with the audience [11][16]. Cross-Industry Collaboration - The recent collaboration between Xue Wang and Zhou Dasheng has resulted in popular products like pendants and charms, indicating the effectiveness of virtual characters in expanding brand reach and appeal [18][21]. - Other brands, such as Peace Elite with its digital spokesperson Jili, have also successfully utilized virtual characters for cross-industry marketing, demonstrating the versatility and potential of this approach [18][19]. Long-term Brand Strategy - Building a successful virtual character requires a long-term commitment to character development and audience engagement, as seen with Mixue Ice City's ongoing efforts with Xue Wang since 2018 [16][21]. - The success of virtual images is closely tied to the brand's overall identity and market understanding, emphasizing the need for a well-thought-out marketing strategy [21].

Core Insights - JD.com collaborates with China's Silver City in Jiyuan, Henan Province to host the 2025 Silver Product Selection Conference, focusing on supporting local brands through new product development, merchant introduction, and silver jewelry customization [1][3] - The partnership aims to enhance consumer experience with quality silver products while providing growth opportunities for local silver merchants, contributing to the healthy development of the silver industry [1][3] Industry Overview - Jiyuan, Henan is a well-known silver production base, accounting for 40% of China's silver ore output, and has developed a comprehensive silver industry chain including a jewelry trading center and a silver spot delivery center [3] - The collaboration between JD.com and China's Silver City is expected to enrich the quality silver jewelry offerings for consumers and assist merchants in identifying new growth spaces, thereby upgrading the local silver industry [3] Support Measures - JD.com introduced various support measures for local silver merchants, including product development tailored to investment, marriage, and lifestyle scenarios, and plans to create innovative silver products with cultural and trendy elements [3][4] - The company will also facilitate an online jewelry customization platform for local enterprises, helping brands tap into personalized consumer markets [3][4] - JD.com offers a "0 commission" policy and up to 100% commission rebates for new merchants in the fashion category, reducing operational costs and promoting high-quality growth for new businesses [3][4] Future Initiatives - JD.com plans to assist silver merchants in achieving sustainable growth through brand programs, growth support, premium services, smart customer service, AI technology, and supply chain empowerment [4] - The collaboration with Jiyuan's silver industry is seen as a starting point for JD.com to continue supporting brand partners and bringing better silver products to consumers [4] Market Trends - JD.com released the "2024 Silver Consumption Trend Report," indicating a double-digit year-on-year growth in silver jewelry sales, with unique craftsmanship products like藏银 and handmade silver experiencing over 50% growth [5] - The report highlights a trend towards younger consumers in the silver jewelry market, with key purchasing motivations being weddings, gifting, and fashion, particularly favoring silver bangles, bracelets, and baby silver items [5]

Group 1: Company Overview and Investor Relations - The company, Zhou Dashing Jewelry Co., Ltd., conducted an investor relations activity with a total of 145 investors participating, including representatives from major securities firms such as CITIC Securities and Nomura Orient International Securities [2][3][4]. Group 2: Business Strategy and Market Response - The company's primary business model focuses on brand licensing fees, which are closely tied to gold sales. The company has faced challenges due to significant fluctuations in gold prices and declining sales [4][5]. - In response to market challenges, the company has enhanced its product development, focusing on both gold and non-gold products like jade and silver to diversify its offerings and meet consumer demand [5][6]. Group 3: Financial Performance and Margins - The company reported an increase in gross profit margin in Q1 2025 compared to Q4 2024, attributed to a higher proportion of self-operated business, which has a better gross margin than franchise operations [6][7]. - The total inventory reached CNY 4.27 billion, with approximately 70% consisting of gold, including raw materials and finished products. Gold leasing accounts for about 20% of the total gold inventory [6][7]. Group 4: Brand Development and Positioning - The "Zhou Dashing x National Treasure" brand is set for a comprehensive upgrade, aiming to become a leader in cultural heritage gold products, with a focus on innovation in craftsmanship and design [7][8]. - Other sub-brands, such as "Zhou Dashing Classic" and "Zhuan Zhu Ge," are being repositioned to target specific market segments, with an emphasis on internet marketing and product storytelling [7][8]. Group 5: Franchise and Distribution Strategy - Approximately 30% of franchise stores are located in first and second-tier cities, while 70% are in third and fourth-tier cities. The initial investment for franchisees is heavily weighted towards inventory, which is primarily gold products, allowing for relatively quick return on investment [8][9].