以下文章来源于潮生TIDE ，作者杨柳、薇薇子 36氪旗下生活方式内容品牌。潮来潮去，生活不息。 潮生TIDE . 逛殡葬店成为一种日常 文 ｜ 杨柳 编辑 ｜ 薇薇子 设计 ｜ 曲枚 来源｜ 潮生TIDE（ID：chaoshengTIDE） 图片来源 ｜ 归丛官方、杨柳 开在北京三里屯的殡葬店 最近，北京三里屯有了新的打卡地，一家卖殡仪产品的殡葬店——归丛。 走过门口的橱窗，第一感觉是透亮。 黑色现代感的外立面，两层落地玻璃窗，白色如风铃般的纸扎一串串挂起，摇曳。左侧有一 个小小的牌子，上面写着"归丛告别事务所"，以及24小时联系电话。 丧葬品牌归丛成立于2023年，当时他们因为设计别具美学风格的骨灰盒和纸扎用品而出圈，买家称购买体验是"让家人成为殡仪 馆里最靓的仔"。一年前潮生TIDE访谈过创始人高古奇， 一位曾经创立过家具品牌梵几、又转行一头扎入殡葬业的80后设计师。 这是他们的第一家线下门店。传统殡葬店总是在大医院周边，又或者是某些街道和社区的隐秘角落，给人感觉晦暗和神秘。可他 们却偏偏要选在北京最繁华的商圈之一，仿佛在说： 我们就是要让所有人看到，谁说殡葬店不能美呢？ 走进店里，阳光洒在地上，空间亮 ...

Core Insights - The article emphasizes the development of tourism in ethnic regions of China, leveraging unique cultural resources to enhance visitor experiences and promote cultural heritage [6][10]. Group 1: Ethnic Tourism Development - Ethnic costumes, traditional crafts, and unique architecture serve as rich resources for tourism, creating immersive experiences for visitors [6]. - The rise in tourist numbers has revitalized the protection and development of ethnic cultures, injecting new vitality into local communities [6]. Group 2: Case Studies of Ethnic Regions - In Yanbian Korean Autonomous Prefecture, the Korean Folk Customs Park has transformed into a comprehensive tourism destination, featuring traditional Korean houses and cultural performances [8][9]. - The number of photography shops around the folk park has surged from fewer than five to nearly a thousand, indicating robust growth in local tourism [11]. Group 3: Cultural Heritage and Experience - In Guizhou's Miao and Dong Autonomous Prefecture, traditional crafts like batik and silver forging are integrated into tourism, allowing visitors to engage in hands-on experiences [12][13]. - The region has developed over 600 cultural products and simplified traditional crafts into accessible activities, attracting numerous tourists [12]. Group 4: Local Community Engagement - In Kashgar, local residents have opened homestays and cultural experience points, allowing tourists to immerse themselves in local life and traditions [14][15]. - The Kashgar Ancient City has seen significant tourist traffic, with approximately 13.06 million visitors and a total tourism revenue of 3.291 billion yuan in the first half of 2025 [15].

沈阳萃华金银珠宝股份有限公司 证券代码：002731 证券简称：萃华珠宝 公告编号：2025-049 沈阳萃华金银珠宝股份有限公司 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 一、担保情况概述 沈阳萃华金银珠宝股份有限公司（以下简称"公司"）为满足公司经营发展 需要，拟向交通银行股份有限公司辽宁省分行申请人民币 1.95 亿元的综合授信额 度，由全资子公司沈阳萃华珠宝有限公司（以下简称"萃华有限"）、深圳市萃 华珠宝首饰有限公司（以下简称"深圳萃华"）、萃华廷(北京)珠宝有限公司（以 下简称"萃华廷"）、沈阳新华峰实业有限公司（以下简称"新华峰"）提供连 带保证责任担保，具体以实际签订的保证合同为准。 根据《深圳证券交易所上市公司自律监管指引第 1 号--主板上市公司规范运 作》等有关规定，接受担保事项已经萃华有限、深圳萃华、萃华廷、新华峰内部 程序审议通过，无需再提交公司董事会、股东大会审议。 二、被担保人基本情况 公司名称：沈阳萃华金银珠宝股份有限公司 经营范围：金银制品、氯化金、金银饰品、珠宝、铂首饰、钯首饰、工艺品、 电工触头、石钢玉件、钟表、不锈 ...

Core Insights - The rise of "gold-plated silver" (金包银) is becoming a popular alternative among young consumers due to soaring gold prices, with many opting for these items as a cost-effective substitute for traditional gold jewelry [1][2][4] - The market for gold-plated silver is experiencing significant growth, with businesses adapting to consumer preferences and the changing economic landscape [6][7][9] Industry Overview - The gold consumption in China is projected to decline, with a reported decrease of 5.96% year-on-year in Q1 2025, particularly in gold jewelry, which saw a drop of 26.85% [6] - The gold-plated silver market is gaining recognition, with official reports acknowledging its popularity, indicating a shift in consumer perception [6][7] Consumer Behavior - Young consumers are increasingly purchasing gold-plated silver items for their aesthetic appeal and lower price point, with some opting for these as wedding gifts instead of traditional gold [2][4] - The average cost for a set of gold-plated silver jewelry is around 5,000 to 10,000 yuan, significantly lower than the 60,000 yuan for pure gold items [4][9] Business Dynamics - Companies like "邵老师打金" are expanding their offerings to include gold-plated silver, which currently accounts for about 10% of their revenue, but they see potential for growth in this segment [7][9] - The production costs for gold-plated silver are relatively low, with processing fees around 20-30 yuan per gram, allowing for competitive pricing in the market [9][10] Market Challenges - The gold-plated silver industry faces challenges such as price competition among retailers and issues with product authenticity, as many consumers struggle to differentiate between genuine and fake items [10][13] - There are concerns regarding the quality of gold-plated silver products, with reports of mislabeling and potential loss of value upon resale [13][14] Future Outlook - Both industry leaders express optimism about the future of gold-plated silver, citing ongoing demand driven by economic conditions and consumer preferences for affordable luxury [14]

Group 1 - The sixth Lavender Cultural Tourism Event in Kokedala, Xinjiang, themed "Su Yun Yi Qing, Xiang Yue Kokedala," was held on June 14, showcasing a blend of cultural experiences, audiovisual feasts, and culinary delights [3] - The event featured a variety of activities, including a "handmade and romance" workshop where visitors could create lavender sachets and handmade soaps, emphasizing the integration of traditional culture and aesthetic living [5][6] - A "Lavender Music Night" was organized, featuring popular university bands performing diverse musical styles, enhancing the romantic atmosphere of the event [8] Group 2 - The event also included the fifth National Academic and Industrial Innovation Exchange Conference on Aromatic Plants and Functional Flowers, along with a lavender photography competition and influencer-led tours, highlighting the rapid development of the Yiparhan brand [10] - The activities aimed to promote the healing power of lavender through various sensory experiences, from visual art to culinary innovations, including lavender ice cream and traditional snacks [6][10] - The collaboration between Jiangsu, Xinjiang, and Shandong provinces was emphasized, showcasing the growth and expansion of the lavender industry in Kokedala [10]

Core Viewpoint - The article highlights the growing popularity of intangible cultural heritage (ICH) in China, particularly in tourism, with local initiatives in places like Shaanxi Province successfully integrating traditional culture into modern tourism experiences [1][6][12]. Group 1: Cultural Heritage and Tourism Integration - The trend of "traveling with ICH" has emerged as a new wave in the cultural tourism market, with various cities leveraging their traditional cultural characteristics to attract visitors [1]. - In Shaanxi's Ziyang County, local residents creatively participate in performances that must include Ziyang folk songs, showcasing the community's engagement with their cultural heritage [3][6]. - The integration of ICH into tourism has led to increased visitor numbers and spending, with Ziyang receiving 433,000 domestic tourists during the Qingming and May Day holidays, generating a total expenditure of 210 million yuan, a 97% increase year-on-year [11]. Group 2: Local Initiatives and Economic Impact - The local government emphasizes the importance of balancing development and heritage protection, aiming to transform county-level tourism into a pillar industry [6][11]. - The introduction of immersive experiences, such as tea picking and folk song performances, has attracted a diverse range of tourists, enhancing their engagement with local culture [8][9]. - The rise in popularity of ICH has led to a resurgence of interest among younger generations, with more young people participating in traditional singing competitions and learning folk songs [12][15]. Group 3: Future of Intangible Cultural Heritage - The article discusses the need for continuous innovation in ICH to keep it relevant and appealing, with local communities becoming cultural ambassadors and storytellers [15][17]. - The successful integration of ICH into tourism not only preserves traditional practices but also boosts local economies, as seen in various regions across China [15][17]. - The cultivation of new ICH representatives among the youth is crucial for the sustainable transmission and protection of cultural heritage, contributing to a stronger cultural identity [17].

Group 1: Rural Cultural Revitalization - Rural cultural revitalization is a crucial aspect of overall rural revitalization, with youth being both participants and beneficiaries [1] - The article highlights the experiences of young individuals who are actively involved in promoting and preserving traditional culture in rural areas [1] Group 2: Traditional Craftsmanship and Entrepreneurship - The story of Shi Xian, a young woman who returned to her hometown to establish a non-heritage workshop, illustrates how traditional craftsmanship can become popular products in urban markets [2][3] - Shi Xian's efforts led to the establishment of a cultural transmission center, revitalizing traditional practices and increasing community engagement [3][4] Group 3: Revitalization of Historical Villages - The transformation of Longtan Village in Fujian Province showcases how the restoration of ancient houses can enhance cultural vitality and attract tourism [5][6] - The village now features over 30 artistic shared spaces and more than 300 guest beds, indicating a thriving cultural tourism industry [8] Group 4: Preservation of Traditional Pottery - The narrative of Quan Jiu, who returned to his hometown to revive traditional pottery-making, emphasizes the importance of passing down craftsmanship [11][12] - Innovations in pottery techniques and the establishment of a cultural tourism experience point have attracted interest in traditional pottery among younger generations [13][14]

Core Insights - The article highlights the rising popularity of gold jewelry, particularly "gold-plated silver" products, amidst the historical high stock prices of Lao Pu Gold [1][5]. Group 1: Gold Jewelry Types - "Foot Gold" and "Thousand Foot Gold" differ primarily in gold purity, with "Foot Gold" defined as having a minimum gold content of 99% [2]. - The term "Thousand Foot Gold" has been removed from official standards since May 2016, consolidating all high-purity gold under "Foot Gold" [2]. - Innovations in production have led to the creation of "hard foot gold," which includes variations like "3D hard gold," "5G gold," and "5D gold," each differing in hardness and craftsmanship [3][4]. Group 2: Market Trends - Lao Pu Gold has seen a surge in demand, with reports of long queues at retail locations, likening it to the "Hermès of gold" due to its luxury positioning [5]. - The introduction of the "Hard Gold Jewelry" industry standard in May 2023 aims to clarify definitions and ensure a minimum purity of 99% and hardness of 60HV for hard gold products, benefiting both retailers and consumers [6]. Group 3: Gold-Plated Silver Products - "Gold-plated silver" products have gained traction due to their lower price point while visually resembling gold jewelry, although they face issues of non-compliance and misleading marketing [7]. - Consumers are advised to check purity markings on products, as genuine gold items will have specific identifiers, while "gold-plated silver" may lack such markings [7].

山立珠宝济源公司工作人员正在焊接银饰。 赵珊珊 摄 □本报记者 王昺南 赵珊珊 "5月份新增土耳其和沙特共800万元订单，泰国工厂预计7月份投产，东南亚、中东市场取得重大突破。"5月 31日，刚从国外出差回来的山立珠宝首饰供应链（济源）有限公司（以下简称"山立珠宝济源公司"）总经理 宋爱民跟记者分享了这一喜悦。 山立珠宝济源公司今年前5个月，出口额同比增长43%。这样的增长得来不易。"受关税政策影响，目前部分 美国客户仍在观望中，但对公司整体业务影响不大。"宋爱民说。 山立珠宝济源公司位于济源打造的白银深加工产业基地——中国白银城。从2018年起，为推动当地白银产业 延链补链、转型升级，济源高标准打造了中国白银城，吸引20余家白银首饰、工艺品企业入驻，目前已初步 形成"创意设计—生产加工—检测检验—贸易物流—文化旅游"的全链条。 面对激烈的市场竞争，山立珠宝济源公司始终处变不惊。 "对于国际市场风浪，我们早有预判。"宋爱民介绍，企业一直坚持多元化市场战略，产品畅销多个国家和地 区，年均销售额1.2亿元。"新的市场变化不是坏事，反而加快了我们布局全球的脚步。"他说。 去年以来，山立珠宝济源公司进一步加大对中东、 ...

近来，售价远低于足金产品的"金包银"饰品走红。然而，有消费者反映，从含金量低到虚假 宣传，目前"金包银"饰品市场存在一些不规范现象。 "金包银"能放心"入"吗？消费者该如何避坑？记者在北京、深圳两地进行了调查。 1 "金包银"走红 在我国重要黄金珠宝集散地——深圳水贝市场，仅水贝一路和贝丽北路两条街，就有十数家 门头带着"金包银"字样的店铺，有的面积达百余平方米。晚上8点多，仍陆续有人前来拿货。 "从去年下半年开始，'金包银'类商品大规模进入市场，这从我们的检测需求大幅增加可以得 到印证。"珠宝玉石首饰国检集团（NGTC）品牌建设与市场部负责人孟晓珺等业内人士说。 一般来说，"金包银"饰品指的是在银质基底表面覆盖一层薄薄的黄金，从外观看与足金饰品 一样。值得注意的是，"金包银"名称本身并不符合权威机构对"包金"工艺的界定，而是商家 对此类商品的通俗叫法。 "不掉色不露白""外观和足金没有任何区别""不剪开谁也不知道"……在某个粉丝量过万的"金 包银"网店，价格不到千元的莫比乌斯手镯、碎冰冰四叶草手链、八宝罗盘等热门产品累计销 量超过千件。 这是北京一家店铺售卖的"金包银"手镯。新华社记者 任军 摄 多位业内人 ...