Core Viewpoint - The company plans to increase market expenditure in the second half of the year to enhance brand visibility and sales performance during the peak sales season [1] Group 1 - The company announced on August 22 that it will enter a sales peak season in the second half of the year [1] - The company intends to focus its marketing efforts on promotional resources such as display stands and end-cap promotions [1] - The expenditure will align with sales momentum to ensure effective support for sales growth and market share enhancement [1]