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销售职业进化
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当越来越多的毕业生选择做销售
吴晓波频道· 2025-06-29 16:37
Core Viewpoint - The article discusses the evolving nature of sales as a profession, highlighting its increasing appeal among young graduates and the skills required for success in this field [1][34]. Group 1: Job Market Trends - The number of college graduates in 2023 is expected to reach a record 12.22 million [4]. - Sales positions have surpassed traditional roles like management trainees and software developers in terms of resume submissions from graduates [5]. - A diverse range of academic backgrounds, including English, advertising, psychology, literature, and journalism, are now entering sales roles [7]. Group 2: Young People's Career Choices - The phrase "salary first, ideal job later" reflects the pragmatic job-seeking mindset of many young people [9]. - According to a report, the priority for post-2000 graduates is economic security, followed by learning and personal achievement, contrasting with the preferences of older professionals [10]. - Sales roles are perceived as a viable option due to their low entry barriers, quick feedback on performance, and clear compensation structures [14]. Group 3: Salary Insights - A recent survey indicated that e-commerce sales average starting salaries of 9,000 yuan, while fast-moving consumer goods sales range from 7,000 to 10,000 yuan [15]. - Medical representatives, despite higher entry requirements, can achieve annual salaries of up to 150,000 yuan, and fluent English speakers in cross-border e-commerce can earn 300,000 yuan in their first year [15]. Group 4: Evolution of Sales Roles - The sales profession is evolving, with new roles emerging such as live-streaming salespeople, insurance consultants, and education advisors [27]. - The skills required for modern sales roles now include data analysis, content marketing, and social media management, surpassing traditional sales techniques [33]. - A significant portion of respondents view roles like live-streaming hosts and consulting advisors as part of the sales profession [36]. Group 5: Job Stability and Demand - Sales positions consistently rank among the most in-demand jobs, with marketing roles leading the list of occupations with the highest labor shortages [41]. - The turnover rate for sales professionals is lower compared to other fields, indicating a degree of job stability [45]. - The demand for sales roles spans various industries, including real estate, fast-moving consumer goods, and technology [41].