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“马茅”方位排序“二错”?公司回应来了
Mei Ri Jing Ji Xin Wen· 2026-02-06 10:56
Group 1 - The recent controversy regarding the positioning of the zodiac symbols on the packaging of the Guizhou Moutai "Ma Moutai" has attracted significant attention, as the arrangement does not align with traditional Chinese directional customs [1] - Guizhou Moutai representatives clarified that the design follows ancient astronomical practices where the observer faces south, thus placing east on the left and west on the right, consistent with historical depictions [1] - The company has previously faced issues with misprints, such as the character for "昴" being incorrectly printed as "昂," which they have addressed by contacting suppliers for corrections and offering exchanges for consumers [4] Group 2 - Despite the rapid response and corrective measures taken by Guizhou Moutai, market opinions suggest that such "error edition" zodiac wines may actually possess collectible value [4] - Observations from visits to Moutai's self-operated stores indicate that the number of consumers seeking exchanges for the corrected packaging is low, suggesting a high tolerance for packaging details among consumers [4] - The allure of "error edition" wines may reflect a unique appeal to certain consumers, indicating a potential niche market for these products [4]