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皮爷咖啡华南首店关闭,公司回应来了
Di Yi Cai Jing Zi Xun· 2025-08-08 09:32
Group 1 - Peet's Coffee has closed its first store in South China due to lease expiration, raising concerns about its operational status after shutting down several other locations earlier this year [1] - The company has expanded from 47 stores to over 260 stores in three to four years, with a year-on-year revenue growth in double digits [1] - Currently, Peet's Coffee operates around 270 stores across 20 provinces and 35 core cities in China, with plans to continue opening new locations in the second half of the year [1] Group 2 - The company emphasizes maintaining quality over engaging in price wars, indicating a selective approach to the competitive landscape, particularly in the delivery market [3] - Analysts note that many coffee and beverage brands are adopting a more cautious growth strategy, closing underperforming stores while opening new ones in better locations [3] - The restaurant industry in China is entering a phase of consolidation, where companies must adapt to changing consumer behaviors and market conditions, leading to a focus on innovation and quality [4]