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改变二手市场“脏乱差”印象 转转循环商店全国首店落地郑州
Sou Hu Cai Jing· 2025-10-28 17:15
Core Viewpoint - The opening of China's first circular store by Zhuanzhuan Group in Zhengzhou marks a significant step in promoting the second-hand consumption market and circular economy, providing a standardized and efficient platform for recycling and purchasing used goods [1][2][3] Group 1: Company Overview - Zhuanzhuan Group has launched a circular store covering over 200 square meters with more than 5,000 items, integrating retail and recycling services for a diverse range of second-hand products [1][2] - The company has established over 1,000 offline stores nationwide, with nearly 50 in Henan, focusing on 3C digital products and gold recycling services [2] Group 2: Market Context - Zhengzhou is positioned as a national central city and a core engine of the Central Plains Economic Zone, leading in policy development and practical implementation in the circular economy [2] - The "14th Five-Year Plan for Circular Economy Development" in Henan aims to enhance the waste material recycling system and foster new business models in the second-hand consumption market [2] Group 3: Consumer Experience - On the opening day, popular items included "99% new" Apple phones and DSLR cameras, highlighting the appeal of second-hand consumption [3] - Consumers expressed satisfaction with the quality assurance and after-sales service provided by the circular store, which aims to change perceptions about second-hand transactions [3] Group 4: Industry Insights - Industry experts believe that the innovative practices of Zhuanzhuan's circular store can help the traditional second-hand trading sector move towards standardization and branding, potentially becoming a new pivot for activating regional circular economies [3]