Core Viewpoint - The rise of counterfeit products, particularly in the online marketplace, poses a significant challenge to the global expansion of Pop Mart's brand, leading to increased efforts in combating infringement and protecting intellectual property rights [1][3]. Group 1: Counterfeit Product Issues - From January to mid-August this year, customs in China intercepted a total of 1.83 million counterfeit Pop Mart-related products across 237 batches, intended for 61 countries and regions [1]. - The total number of intercepted counterfeit products has reached 7.91 million, involving over 240 batches, with more than 260,000 counterfeit items seized in the Netherlands alone [1][3]. - Various counterfeit products, including "LAFUFU," have emerged in the market, characterized by distorted images, poor craftsmanship, and low quality [1]. Group 2: Legal Actions and Strategies - In July, Pop Mart applied for a "temporary injunction" from the Hague court in the Netherlands, which was quickly approved, allowing for immediate action against the retail giant Jumbo [3]. - Pop Mart has collected over 300 links to infringing products across multiple cross-border e-commerce platforms and can utilize the "Schedule A" procedure to collectively sue multiple anonymous sellers [3]. Group 3: Consumer Awareness and Anti-Counterfeiting Measures - Consumers can identify genuine products through three main indicators: the verification count of the anti-counterfeit label, the presence of Pop Mart's exclusive anti-counterfeit sticker on the packaging, and the logo stamp on the product's bottom [4]. - The company has also registered the "Lafufu" trademark in July, classified under fitness equipment, as a proactive measure to combat infringement [3].