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用好知识产权保护“攻防之道”
Jing Ji Ri Bao· 2025-07-18 21:59
Group 1 - The core point of the article is that Beijing Pop Mart Cultural and Creative Co., Ltd. has applied to register the "LAFUFU" trademark to combat piracy and protect its brand [1] - The term "LAFUFU" originated as a nickname for counterfeit LABUBU products within the trendy toy community, and the registration is part of a defensive trademark strategy to safeguard the core brand and create a comprehensive trademark protection network [1] - This defensive approach, while increasing short-term costs, is considered a wise choice compared to the potential costs of enforcement and brand damage after infringement occurs [1] Group 2 - Knowledge property protection has become a mandatory aspect for companies in a complex commercial environment where piracy is prevalent, necessitating continuous improvement of the intellectual property protection system and legal support [2] - Consumers are encouraged to resist counterfeit products and purchase through legitimate channels to maintain market order and support brand protection efforts [2]