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华夏银行:田间地头的金融课堂
Ren Min Wang· 2025-07-29 09:09
Core Viewpoint - The article highlights the innovative financial education initiatives by Huaxia Bank's branch offices in rural areas, focusing on enhancing financial literacy and fraud prevention among villagers through localized and engaging methods [1][3][11]. Group 1: Financial Education Initiatives - Huaxia Bank's Wuhan branch introduced a "dialect classroom + situational rehearsal" model to educate villagers about financial knowledge and fraud prevention, addressing the high incidence of telecom fraud in rural areas [1][3]. - The education approach includes using local dialects to simplify complex financial terms and creating relatable scenarios to help villagers understand fraud tactics [3][5]. - Interactive activities such as a "financial knowledge big wheel" and movie screenings on fraud prevention have been implemented to engage villagers and enhance learning [3][6]. Group 2: Impact on Villagers - The financial education efforts have significantly improved villagers' financial knowledge and fraud awareness, leading to the recovery of 80,000 yuan in fraud losses in 2025 and the designation of Guluochong Village as a "fraud prevention demonstration village" [3][10]. - In the Liangshan Yi Autonomous Prefecture, over 1,000 young people have been reached through financial education activities, helping them establish correct financial concepts [5][11]. - The initiatives have resulted in a doubling of financial service utilization, with the number of villagers using mobile banking increasing from 10 to 210 [10]. Group 3: Community Engagement - Huaxia Bank's Chengdu branch has established "financial knowledge service points" and conducted over 30 educational sessions, covering more than 2,000 villagers and preventing 12 illegal fundraising cases with potential losses exceeding 1.5 million yuan [5][6]. - The Kunming branch has created a "sunshine living room" for villagers to learn about financial policies and fraud prevention, conducting 15 warning sessions that reached over 500 people [6][8]. - The initiatives have fostered a community-driven approach to financial education, with villagers actively participating in discussions and learning sessions [9][11].