阳光玫瑰葡萄市场乱象
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贴上“晴王”标签后涨价数倍,阳光玫瑰葡萄市场乱象调查
Bei Ke Cai Jing· 2025-10-29 14:27
Core Viewpoint - The article highlights the rampant counterfeit sales of "晴王" (Qing Wang) grapes in the Chinese market, which are actually domestic "阳光玫瑰" (Sunshine Rose) grapes, leading to significant price discrepancies and consumer confusion [2][3][10]. Group 1: Market Dynamics - The wholesale price of Sunshine Rose grapes ranges from 3 yuan to 7 yuan per jin, but when labeled as "晴王," the selling price can exceed double that amount [1][10]. - The planting area and production of Sunshine Rose grapes have surged in recent years, resulting in a significant drop in prices due to market oversupply [2][20]. - There is a notable price disparity based on the production area, with prices for Sunshine Rose grapes from Yunnan reaching over 10 yuan per jin, while those from Sichuan range from 5 yuan to 8 yuan per jin [11][12]. Group 2: Counterfeit and Misleading Practices - Many Sunshine Rose grapes are marketed under the "晴王" brand, despite the fact that Japan only exports apples and pears to China, making the so-called "imported晴王" a fabrication [3][10]. - Numerous online and offline markets are filled with various packaging of "晴王" grapes, misleading consumers into believing they are purchasing high-end imported fruit [6][9]. - Some merchants are selling "晴王" labels and packaging, indicating a thriving business around counterfeit branding [10]. Group 3: Quality and Consumer Perception - Experts indicate that the quality of grapes can vary significantly, and even within recognized high-quality regions like Yunnan, poor management can lead to subpar products [17][19]. - Consumers often cannot distinguish between different origins of Sunshine Rose grapes based solely on appearance and taste, leading to potential deception in the market [17][19]. - The article suggests that the rapid expansion of Sunshine Rose cultivation has led to quality issues, as many growers prioritize yield over proper management practices [20]. Group 4: Regulatory and Industry Recommendations - Experts recommend that regulatory bodies enhance oversight and promote industry self-discipline to combat the counterfeit market and improve product quality [4][21]. - There is a call for the establishment of grading standards for Sunshine Rose grapes to ensure quality and transparency in the market [21]. - The article emphasizes the need for better branding and protection of domestic agricultural products to foster a healthier market environment [21].