阴湿感

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一生怕鬼的中国人,正在穿成鬼
虎嗅APP· 2025-06-29 09:04
Core Viewpoint - The article discusses the rising trend of "ghost aesthetics" in fashion and culture, highlighting how this theme has become a significant influence in recent fashion shows and social media, reflecting deeper societal emotions and economic conditions [8][15][66]. Fashion Trends - The fashion shows by Dior and Alexander McQueen have embraced ghostly themes, using sheer materials and a monochromatic color palette to evoke a haunting atmosphere [10][12]. - The popularity of ghost aesthetics in fashion is reminiscent of Victorian urban legends and is represented in East Asian culture through characters like Tomie from Junji Ito's works [15][16]. Cultural Shifts - The term "ghost" has transformed from a taboo subject to a compliment in social media, indicating a shift in cultural perceptions of beauty and aesthetics [20][21]. - The emergence of "ghostcore" aesthetics reflects a desire for self-protection and a way to confront negative emotions, as people embrace darker themes in their personal expression [38][39]. Psychological Insights - The article suggests that the fascination with ghostly themes is linked to a collective need for visibility and acknowledgment in a world where individuals often feel overlooked [57][62]. - The trend of "阴湿感" (yin wet feeling) represents a complex emotional state that combines allure with darkness, resonating with contemporary narratives in literature and media [42][49]. Economic Context - The rise of ghost aesthetics is positioned as a cultural response to economic downturns, paralleling historical trends where darker themes emerge during times of financial instability [65][76]. - The article draws connections between the current economic climate and the resurgence of ghostly themes in fashion, suggesting that these trends serve as a coping mechanism for societal anxieties [77][79].