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“陕企智造”圈粉俄罗斯市场
Sou Hu Cai Jing· 2025-11-21 06:34
Core Insights - The article highlights the successful expansion of Shaanxi construction machinery companies into the Russian market, showcasing their advanced technology and service capabilities [2][3][4]. Group 1: Company Achievements - Shaanxi Construction Machinery Co., Ltd. and Xi'an Heavy Equipment Manufacturing Group Co., Ltd. have made significant inroads into the Russian market, with their products actively used in major infrastructure projects [2]. - Xi'an Heavy Equipment's complete coal mining equipment has marked a significant leap for Shaanxi's high-end manufacturing on the international stage, with the first overseas sale of a full series of coal mining equipment [2][3]. - The successful delivery of a complete set of coal mining equipment to the Sadkinskaya coal mine has been praised for its adherence to European standards and advanced technology, showcasing a 20% improvement in wear resistance and a 30% increase in the lifespan of key components [3]. Group 2: Market Strategy - Shaanxi Construction Machinery has adopted a proactive approach to customer service in Russia, focusing on equipment maintenance and understanding market demands, which has led to an increase in customer repurchase rates [4]. - The company has developed a "service as research" model, allowing for immediate feedback to domestic R&D departments based on customer needs in the Russian market [4]. - The introduction of tower cranes into the Russian market has filled a gap for Shaanxi Construction Machinery, with a recent order of eight STC series tower cranes from a major Russian construction group [5]. Group 3: Industry Impact - The achievements of Shaanxi companies in Russia reflect the growing strength of "Chinese manufacturing" on the global stage, with products now being exported to four countries involved in the Belt and Road Initiative [5]. - The success in various sectors, from coal mining to construction, demonstrates the companies' ability to accurately grasp market demands and their commitment to technological innovation [5].