Core Viewpoint - The demand for dehumidifiers and related appliances has surged in southern China due to the "return of the south rain" phenomenon, with significant sales increases reported across various regions [1][2][10]. Sales Performance - Guangdong leads in dehumidifier sales, with a reported increase of over 600% in February compared to January. Other regions like Guangxi and Hainan also saw substantial growth, with dehumidifier sales up by over 200% and 180% respectively [2]. - From March onwards, sales of dehumidifiers and related appliances like dryers have continued to rise, with a notable 106.2% year-on-year increase in dryer sales in Guangzhou [3]. Consumer Preferences - Portable dehumidifiers priced under 1,000 yuan are particularly popular among young consumers, with many opting for high-cost performance models [4][7]. - The top-selling dehumidifier on an e-commerce platform sold 20,000 units in just 15 days, indicating strong consumer interest in affordable options [5]. Market Trends - The overall market for household dehumidifiers is expected to recover significantly in 2024, with sales projected to reach 12.48 million units, reflecting a year-on-year growth of 38.1% [10]. - The top five provinces for dehumidifier sales are Guangdong, Guangxi, Fujian, Hunan, and Zhejiang, with the southern regions accounting for over 75% of total sales [10]. Product Offerings - In addition to dehumidifiers, sales of other drying appliances like shoe dryers and clothes dryers have also increased, driven by government subsidies and trade-in programs [8]. - Consumers are increasingly looking for multifunctional air purifiers that include dehumidifying capabilities, with prices ranging from 5,000 to 6,000 yuan [7]. Future Outlook - Analysts predict that the dehumidifier market will continue to grow through 2025, supported by both domestic and export demand [11].