马泽良与母亲散步。受访者 供图 从一次迷路开始的守护 5年前，尹玉兰的记忆力开始逐渐模糊。最让马泽良担忧的，是母亲几次在生活了几十年的熟悉街巷里 迷了路。有一次，母亲出门后迟迟未归，最终是邻居将她送回了家，这让马泽良后怕不已。 12月26日，下午，长沙开福区水风井社区的老年活动室里，牌局刚散。90岁的尹玉兰慢悠悠地整理着面 前的几块零钱，脸上带着心满意足的笑容。静候多时的62岁儿子马泽良见她起身，便快步上前，递上一 杯温热的茶，顺手接过那个用了多年的小布包，"妈，今天玩得开心吧。"尹玉兰点点头，手自然而然地 挽住儿子的胳膊，缓步向百米外的家走去。 这样平常而温馨的一幕，在这个社区里，已经重复了5年。 温暖日常成了邻里佳话 散步，也是马泽良陪伴母亲的方式之一。每当路过旧邻居的门前，他常会轻声提起一些往事"妈，你 看，这棵树比以前更茂盛了""妈，还记得这里么"……他试图用这些不变的风景，牵引母亲的记忆。 天气晴好的早晨和傍晚，这一对手牵着手的母子已成为社区里一幅流动的、温暖的风景。 马泽良5年如一日的坚持，不仅温暖了自己的小家，也像细雨般悄然滋润着整个社区的土壤。这份持之 以恒的孝行，邻居们都看在眼里，记在心上。 ...

Group 1 - The core idea is that while the demand for "companionship" exists, it is not a strong enough need to support a standalone market, as users often turn to cheaper alternatives for alleviating loneliness [2][3][4] - The concept of "effective proactivity" is highlighted as a crucial capability in the AI era, allowing products to build a more interactive relationship with users by remembering preferences and anticipating needs [12][13] - The comparison is made between the "companionship" market and the early GPS products, which failed as standalone offerings but became essential infrastructure in mobile internet applications [10][11] Group 2 - The article suggests that "companionship" should not be overestimated as a market but should be recognized as an important technological stack that can enhance existing products [5][14] - Companies should be cautious not to package a foundational capability like "companionship" as an independent demand, but rather integrate it into products that solve real user problems [14] - The relationship formed through proactive engagement can significantly enhance user lifetime value (LTV) and create a competitive moat for companies [13][14]