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国庆泰山“挤满”陪爬,这是门好生意吗?
虎嗅APP· 2025-10-06 13:22
以下文章来源于19号商研社 ,作者吴嘉敏 19号商研社 . 看透消费,看透你。互联网新闻信息服务许可证编号:44120230006 本文来自微信公众号: 19号商研社 ,作者:吴嘉敏,原文标题:《国庆泰山"挤满"陪爬,有人一周 入账6000元》,题图来自:视觉中国 这个国庆,国内各大名山再度开启"人从众叕"模式。 "五岳之首"泰山在长假刚启便迎来"人潮拥堵"。10月3日,景区各进山口门票售至预售上限,因游客 过多,多条进山线路一度暂停检票入园。 这批登山大军中,泰山陪爬从业者们也忙得不可开交。10月1日至2日,泰山景区突遭大风降雨天 气,陪爬左手持手电筒为顾客照亮前路,右手帮顾客拎包,"加油,马上就到山顶了",还会不时侧过 头说几句暖心的话语,为体力不支的游客鼓劲。 陪爬,是近年伴随着户外爬山热兴起的有偿服务,从业者为许多体能有限、需要陪伴的登山者提供向 导、拎包、聊天等支持。 早在国庆假期前一周,许多陪爬服务价格已经从600元/趟攀升至1000元/趟,但仍供不应求,"今年国 庆的陪爬单全满了""只有10月5日后才有档期了"。为了国庆泰山行约到心仪的陪爬师,还有消费者 在今年2月就交了定金。 陪爬这个行当,也 ...
国庆泰山“挤满”陪爬,有人一周入账6000元
Xin Lang Cai Jing· 2025-10-05 20:03
Core Insights - The article highlights the booming demand for paid mountain climbing guides, known as "陪爬" (accompanying climbing), particularly during the National Day holiday in China, with prices significantly increasing due to high demand [2][4][7]. Industry Overview - The "陪爬" service has emerged as a lucrative opportunity for young people, with many guides reporting monthly earnings exceeding 10,000 yuan, and some full-time guides earning around 30,000 yuan annually [3][12]. - The service has gained recognition, being included in the "2024 Forbes China Side Business 100" list, indicating its potential for professionalization [3]. Market Dynamics - The price for "陪爬" services surged from 600 yuan to 1,000 yuan per trip during the holiday, reflecting the high demand and limited supply [2][7]. - Many guides have reported a full booking schedule well in advance, with some customers reserving spots as early as February for the National Day holiday [5][6]. Consumer Behavior - The primary clientele for "陪爬" services are individuals aged 25-40, with a notable female demographic, who seek both physical assistance and emotional support during their climbing experience [9][12]. - Emotional value, including companionship and encouragement, has become a key factor driving consumers to purchase these services, often more than the physical assistance provided [8][9]. Challenges in the Industry - Despite the apparent profitability, the industry faces challenges such as high physical demands on guides, competition, and the need for effective social media marketing to attract clients [12][15]. - Many guides report physical strain and the potential for burnout due to the demanding nature of the job, leading some to consider leaving the profession after a short period [12][14]. Future Outlook - The market for "陪爬" is expected to see continued demand, especially from tourists who may have postponed their trips due to weather conditions during the holiday [7][12]. - However, the increasing competition and the need for guides to enhance their marketing skills may impact long-term sustainability in the industry [15][16].
国庆泰山“挤满”陪爬,这是门好生意吗?
Hu Xiu· 2025-10-05 14:00
本文来自微信公众号:19号商研社,作者:吴嘉敏,原文标题:《国庆泰山"挤满"陪爬,有人一周入账6000元》,题图来自:视觉中国 这个国庆,国内各大名山再度开启"人从众叕"模式。 "五岳之首"泰山在长假刚启便迎来"人潮拥堵"。10月3日,景区各进山口门票售至预售上限,因游客过多,多条进山线路一度暂停检票入园。 这批登山大军中,泰山陪爬从业者们也忙得不可开交。10月1日至2日,泰山景区突遭大风降雨天气,陪爬左手持手电筒为顾客照亮前路,右手帮顾客拎 包,"加油,马上就到山顶了",还会不时侧过头说几句暖心的话语,为体力不支的游客鼓劲。 陪爬,是近年伴随着户外爬山热兴起的有偿服务,从业者为许多体能有限、需要陪伴的登山者提供向导、拎包、聊天等支持。 早在国庆假期前一周,许多陪爬服务价格已经从600元/趟攀升至1000元/趟,但仍供不应求,"今年国庆的陪爬单全满了""只有10月5日后才有档期了"。为 了国庆泰山行约到心仪的陪爬师,还有消费者在今年2月就交了定金。 陪爬这个行当,也成为当代年轻人"搞钱"的香饽饽。在泰山陪爬的从业人群中,有大学生开设"陪爬工作室",单月营收过万;有从大厂离职的程序员,日 爬三次泰山,全年收入数 ...