隐嵌厨电
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“方老华”争夺的“隐嵌”赛道,是风口还是噱头?
Xin Lang Zheng Quan· 2025-10-22 08:49
Core Insights - The Chinese kitchen appliance industry is evolving to meet changing consumer demands, shifting from a focus on "high suction" to aesthetics, silence, and smart features, with a current trend towards ultra-thin and integrated designs [1] - The market share for ultra-thin and cross-border styles reached 36.0% and 54.9% respectively in Q1 2025, showing year-on-year growth of 5.8% and 12.2%, with embedded range hoods becoming mainstream [1] Group 1: Brand Strategies - Leading brands like Fotile and Vatti are pioneering the embedded kitchen appliance segment, launching upgraded products that position embedded appliances as the core competitive battlefield [1][3] - Fotile's new Y8 range hood emphasizes "three invisibilities" (invisibility, odorlessness, and quietness), allowing it to blend seamlessly into cabinetry when not in use, while also featuring a 24-hour monitoring system for harmful gases [3] - Vatti focuses on addressing user pain points with its "good use, good looks, good cleaning" standards, leveraging 543 patented technologies to enhance the cleaning experience and functionality of its embedded range hoods [3][4] Group 2: Technological Innovations - Vatti's embedded series features AG glass material that is fingerprint and oil stain resistant, along with a self-cleaning function that achieves a 99.2% cleaning rate without disassembly [4] - The integration of Vatti's embedded products extends beyond range hoods to include a complete kitchen solution, enhancing user experience through smart interconnectivity between appliances [6] Group 3: Market Trends and Future Outlook - The rise of embedded technology shifts the competitive focus from mere specifications to tangible user value, creating new pathways for differentiation among kitchen appliance companies [7] - Vatti's embedded kitchen ecosystem promotes a transition from "optional" to "essential" products, raising industry competition standards to encompass technology, design, and service [7] - The design innovations in embedded appliances are redefining the kitchen's role in the home, transforming it into a space that combines aesthetics, health, and emotional connection [7]