Core Viewpoint - Despite a challenging environment in the kitchen appliance industry, the company has demonstrated strong operational resilience, achieving a year-on-year increase in gross margin, with the effectiveness of its high-end and intelligent strategies becoming evident [1][2]. Financial Performance - For the first three quarters of 2025, the company reported total revenue of 4.158 billion yuan, a year-on-year decrease of 9.13%, and a net profit attributable to shareholders of 356 million yuan, down 11.90% [1][2]. - The gross margin for the third quarter reached 43.29%, up from 40.50% in the same period last year, reflecting a nearly 3 percentage point increase [1][2]. - The gross sales difference improved to 16.6%, a year-on-year increase of 2.3 percentage points, indicating enhanced operational quality [4]. Strategic Initiatives - The company is focusing on optimizing product structure and promoting high-end products as part of its unwavering commitment to a "high-end and intelligent" strategy [5]. - At the 2025 China International Kitchen and Bathroom Home Expo, the company showcased a series of innovative products, emphasizing the integration of hidden design and health technology [7]. - The company is actively promoting a diversified channel system that combines online and offline sales, which has proven effective in stabilizing performance [8]. Market Positioning - The new retail channel revenue is projected to grow from 608 million yuan in 2022 to 1.251 billion yuan by 2024, with a compound annual growth rate of 43% [8]. - The company has successfully opened over 1,000 new retail stores this year, enhancing its market coverage and consumer interaction [8]. Innovation and Branding - The company is leveraging AI technology in marketing, launching the first AI-generated short drama in the kitchen appliance industry, which has received positive market feedback [10]. - The brand is actively engaging with younger consumers through various innovative marketing strategies, including music events and short dramas, to strengthen its market presence [11]. Social Responsibility - The company has initiated a public welfare project in collaboration with the One Foundation, focusing on supporting children with autism through various community activities [13]. - The company aims to capitalize on the shift from functional to quality consumption in the kitchen appliance industry, aligning its strategies with emerging market trends [13].

Core Insights - The 2025 China International Kitchen and Bathroom Home Expo (KIB) was held from October 10 to 12 in Shanghai, showcasing the latest trends in the kitchen and bathroom industry, emphasizing the integration of functionality and aesthetics [1] - Vatti, a prominent exhibitor, presented its "Invisible Aesthetics" concept, merging Eastern lifestyle philosophy with modern kitchen appliance technology, featuring a diverse product matrix aimed at enhancing kitchen experiences for consumers [1][13] Group 1: Awards and Recognition - During the expo, Vatti's products received multiple accolades, including the "Boutique Award" for the Max-S66 range hood and "Excellent Product Awards" for several other appliances, highlighting the company's innovation and quality [3][5] - The Max-S66 range hood features a "three ultra-thin" design that allows for seamless integration with standard cabinets, addressing common issues such as protrusion and dust accumulation [5] - The GW6i beauty bath water heater, awarded the "Excellent Product Award," incorporates advanced technology to enhance skin hydration and reduce wrinkles, marking a significant advancement in the product category [6] Group 2: Product Innovations - Vatti's full-hidden series emphasizes "Invisible Aesthetics," with products designed to blend seamlessly into kitchen spaces, including the zero-inset range hood that utilizes a lift structure for complete visual integration [7] - The QX05 integrated cooking center features innovative technology for balanced functionality and space utilization, addressing traditional heating issues with a unique hidden heating element design [9] - The B7Pro dishwasher, recognized for its advanced spray technology, achieves a first-level cleaning coverage certification, showcasing Vatti's commitment to high-end market standards [9] Group 3: Strategic Direction - Vatti's design philosophy is deeply rooted in Eastern philosophy and architectural art, aiming to create a kitchen space that harmonizes with daily life rather than being dominated by cold appliances [13] - The company is focused on the future of embedded kitchen appliances, emphasizing the integration of health and intelligence, and aims to transition these products from "luxury" to "necessity" [15] - Vatti's strategy includes a comprehensive approach to user needs, targeting traditional family-oriented users with reliable, high-end products while appealing to emerging families by transforming kitchens into social spaces [15]