(责任编辑：武晓娟) 打开手机刷短视频，跟着网红博主"云探店"，已经成为不少人寻找美食、安排周末出行的"指南 针"。然而，所谓的"真诚分享"实际上可能是一些机构有组织、规模化的商业营销。《互联网广告管理 办法》规定，通过知识介绍、体验分享、消费测评等形式推销商品或者服务，并附加购物链接等购买方 式的，广告发布者应当显著标明"广告"。博主以分享的名义进行商业宣传，却不带广告标识字样，让消 费者误以为是个人感受，不仅侵犯了消费者的知情权，也扰乱了市场竞争秩序。相关部门要加强监管， 对这类隐性广告进行排查、责令整改。平台也应加强这类内容的审核。消费者遇到此类问题，可以保留 证据，向市场监管部门投诉。(本文来源：经济日报 作者：时 锋) ...

Group 1 - The core issue revolves around the rise of hidden advertising in food review videos, which misleads consumers and undermines market fairness [1][2] - A cultural media company has been systematically operating nine food review accounts since 2023, producing over 4,600 videos, with more than 70% focused on food, using standardized scripts that mimic genuine consumer experiences [1] - The lack of clear advertising labels in these videos allows the company to disguise commercial promotions as personal experiences, infringing on consumer rights and distorting competition [1][2] Group 2 - The proliferation of hidden advertising distorts market order, eroding consumer trust as exaggerated portrayals obscure product quality, leading to a loss of choice for consumers [2] - Small and medium-sized restaurants may participate in this scripted review trend for short-term traffic, which could result in a market where dishonest practices drive out honest businesses [2] - Short video platforms often have superficial content review processes, damaging user trust and their own credibility [2] Group 3 - To address these issues, regulatory bodies should clarify the definition of online advertising and increase penalties for violations, potentially requiring clear advertising disclosures in food review videos [3] - Platforms need to implement stricter review mechanisms and utilize technology to identify standardized scripts and false content, enforcing penalties on violating accounts [3] - Consumers should remain vigilant against exaggerated content and report false advertising to help foster a trustworthy environment in the food review space [3]