Group 1 - The core issue revolves around the rise of hidden advertising in food review videos, which misleads consumers and undermines market fairness [1][2] - A cultural media company has been systematically operating nine food review accounts since 2023, producing over 4,600 videos, with more than 70% focused on food, using standardized scripts that mimic genuine consumer experiences [1] - The lack of clear advertising labels in these videos allows the company to disguise commercial promotions as personal experiences, infringing on consumer rights and distorting competition [1][2] Group 2 - The proliferation of hidden advertising distorts market order, eroding consumer trust as exaggerated portrayals obscure product quality, leading to a loss of choice for consumers [2] - Small and medium-sized restaurants may participate in this scripted review trend for short-term traffic, which could result in a market where dishonest practices drive out honest businesses [2] - Short video platforms often have superficial content review processes, damaging user trust and their own credibility [2] Group 3 - To address these issues, regulatory bodies should clarify the definition of online advertising and increase penalties for violations, potentially requiring clear advertising disclosures in food review videos [3] - Platforms need to implement stricter review mechanisms and utilize technology to identify standardized scripts and false content, enforcing penalties on violating accounts [3] - Consumers should remain vigilant against exaggerated content and report false advertising to help foster a trustworthy environment in the food review space [3]