Core Insights - The jewelry consumption, particularly gold, silver, and colored gemstones, is thriving, especially during major shopping events like "Double Eleven" [1] - Shantou Haifeng County is a significant hub for gemstone processing, producing over 70% of global crystal products and 30% of national gold and silver jewelry [1][2] - The recent 2025 China Shantou Colored Gemstone Industry Development Conference showcased the county's industrial strength, with 3,126 participating enterprises and a total investment and trade volume of 11.961 billion yuan [1] Industry Overview - The Guangdong Ketang Jewelry Trading Market processes imported crystal raw materials into fashionable jewelry, with an annual processing capacity of 50,000 tons, primarily focusing on over 120 types of colored gemstones [2][4] - Haifeng County has established a complete industrial chain, including raw material sales, production, design, and e-commerce, with over 10,466 market entities in the jewelry sector [4] Cluster Development - The dual-cluster model in Haifeng, with Ketang focusing on gemstone processing and Melong on gold and silver jewelry, enhances industrial competitiveness through collaborative efforts [5][6] - The local government has facilitated this growth by investing in environmental facilities and promoting specialized clusters, leading to a significant increase in production capacity [6] Talent and Employment - Local training programs have successfully integrated over 2,000 rural workers into the jewelry industry, raising average annual incomes to over 45,000 yuan [7] - The jewelry sector employs approximately 92,000 individuals in Haifeng County, with a significant portion of the workforce concentrated in Ketang and Melong [7] Digital Transformation - The establishment of specialized parks and digital platforms has streamlined supply chain management and enhanced market access for local businesses [10][12] - The Ketang Douyin e-commerce live streaming base has achieved daily sales exceeding 5 million yuan, significantly boosting consumer trust and purchase rates [12] Policy and Future Prospects - Haifeng County's jewelry industry has been selected as a pilot for the "Cross-border E-commerce + Industrial Belt" initiative, facilitating international trade and reducing operational costs for small enterprises [14] - The region's unique combination of manufacturing and international trade capabilities positions it favorably for future growth in the competitive jewelry market [14]