Core Insights - The opening of the third Aldi store in Jiangsu has sparked significant consumer interest, with products like Australian grain-fed beef and fresh milk selling out quickly, indicating strong demand for affordable international supermarket options [1] - Aldi's strategy of "zero membership fees" is attracting consumers in lower-tier markets, contrasting with membership-based competitors like Sam's Club and Costco [1][5] - The rapid expansion of Aldi in Jiangsu reflects a broader trend of international retailers adapting to local market conditions and consumer preferences in China [5] Market Dynamics - The domestic consumption market is maturing, leading to increased demand for high-quality, cost-effective foreign supermarkets in second and third-tier cities [2] - The "low-price penetration + localized transformation" business model is prompting domestic retailers to enhance their product selection and logistics capabilities to compete effectively [2] - The competition among international supermarket chains is intensifying, with Aldi's unique approach allowing it to avoid direct competition with established membership-based stores [5] Consumer Behavior - Consumers are drawn to Aldi's low prices and promotional offers, which are designed to build loyalty among local families [5] - The initial "honeymoon period" for new stores is critical, as retaining customers post-opening requires strong product offerings and service [3] - The presence of multiple international supermarket chains in cities like Suzhou and Nanjing indicates a growing consumer preference for diverse shopping options [3][4]