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京东通过“七鲜咖啡”正式切入现制咖啡赛道
Jing Ji Guan Cha Wang· 2025-10-13 12:13
Core Viewpoint - JD.com has officially entered the ready-to-drink coffee market with its "Seven Fresh Coffee" initiative, leveraging a low price of 9.9 yuan and a light-asset partner model to create a new industry trend in the context of diminishing e-commerce traffic growth [1] Group 1 - The first store launched on JD's instant delivery channel quickly reached the top three in regional sales rankings within a week [1] - Daily orders exceeded 4,000, indicating strong consumer demand and market acceptance [1] - This move signifies JD.com's strategy to reshape competition rules in the coffee market through a "retail + local life" ecosystem [1]