Core Viewpoint - Sa Sa International (00178) reported a significant increase in expected earnings, projecting a profit of approximately HKD 48.5 million to HKD 50.5 million for the six months ending September 30, 2025, representing a year-on-year increase of 50% to 56% compared to HKD 32.4 million for the same period in 2024 [1] Group 1 - The company's stock opened over 3% higher following the earnings announcement, reaching a price of HKD 0.64 with a trading volume of HKD 934,400 [1] - The increase in profit is attributed to a rise in tourist numbers in Hong Kong and Macau, which improved local foot traffic [1] - The implementation of targeted marketing strategies and shopping incentives successfully attracted customers and enhanced spending [1] Group 2 - The company has adapted to the evolving retail landscape in mainland China by closing physical stores and focusing on developing its online business, which has strengthened its profitability [1]