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央视网评|微短剧如何跳出“霸总”的套路?
Yang Shi Wang· 2025-09-28 05:09
Core Viewpoint - The rise of "霸总" (domineering CEO) and "豪门" (wealthy family) themes in micro-dramas reflects a trend towards sensationalism and low-quality content, leading to a homogenization of narratives and a decline in overall industry standards [1][2][3] Industry Trends - Micro-dramas are characterized by their fast-paced storytelling and low production costs, typically under 500,000 yuan per episode, allowing for rapid production cycles [3] - The market for micro-dramas in China is projected to exceed 50 billion yuan, with nearly 700 million users as of July this year, indicating significant growth potential [5] Content Quality Issues - The prevalence of exaggerated characters and absurd plots, such as "one woman giving birth to 99 children," undermines the credibility of micro-dramas and negatively impacts societal values [1][3] - The industry is experiencing a "三俗" (three vulgarities) cycle, where sensationalism is prioritized over meaningful storytelling, leading to viewer fatigue [1][2] Regulatory Response - The National Radio and Television Administration is implementing measures to address the issues of low-quality content, including the establishment of a classification management system and guidelines for micro-drama production [4][7] - These regulatory efforts aim to promote healthier content creation and reduce the prevalence of "霸总" narratives [4][7] Recommendations for Improvement - The industry needs a self-reform to enhance the quality of micro-dramas, encouraging creators to explore diverse themes beyond the "霸总" trope [6][7] - Platforms should incentivize high-quality content through better traffic distribution, fostering a cycle where good content attracts more viewers [7] - Successful examples of micro-dramas that resonate with audiences demonstrate that engaging stories can be both entertaining and meaningful [7]