劣币驱逐良币

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央视网评|微短剧如何跳出“霸总”的套路?
Yang Shi Wang· 2025-09-28 05:09
"我是你的狗""我生来就是你的裙下之臣""三分钟收购你公司,让你从这个地球上消失!""10亿不够? 那就100亿!"……如今打开短视频平台,各种"霸总""豪门"类的微短剧随处可见,几乎刷屏。 "霸总"剧泛滥不仅让人审美疲劳,还带来更深层次的社会隐患。一方面,它们传递"金钱至上""不劳而 获""嫌贫爱富"的扭曲价值观,暗示爱情和成功可以轻而易举地获得,无需努力和付出,消磨整个社会 的奋斗精神。对青少年和老年人尤其不利。 有数据显示,2024年热门微短剧中,189部剧名带"总裁",109部出现"夫人",81部提到"娇妻",80部涉 及"离婚"。 从《闪婚五十岁》到《五十岁的我怀了二十岁霸总的孩子》,从"三分钟收购公司"到"百亿随便花",不 少微短剧人物设定夸张、情节脱离现实。 为了吸引眼球,有些微短剧甚至走向极端。比如之前某平台热播的剧里,竟出现"一胎生99个孩子"的离 谱情节,让人大跌眼镜。这种明显违背常识的内容,不仅贬损观众的智商,冲击社会的主流价值观和文 化传统,也破坏了微短剧的创作和发展环境。 这些剧看似热闹,实则陷入了"三俗"循环:用浮夸人设博眼球,用低智剧情赚流量,靠狗血冲突制 造"爽感"。 9月25 ...
畅通退出机制 让“劣币”尽快出清,“良币”充分发展
Xiao Fei Ri Bao Wang· 2025-09-23 02:43
Group 1 - The core viewpoint emphasizes the necessity of revising the bankruptcy law to enhance the market exit mechanism, which is essential for fostering fair competition and optimizing resource allocation [1][2][3] - The current bankruptcy law, in effect since 2007, has played a crucial role in facilitating orderly exits of enterprises, promoting debt resolution, and protecting creditor rights, but it has become inadequate due to evolving economic conditions and industry structures [1][2] - The revision aims to address issues such as lengthy procedures, high costs, and limited coverage, which hinder the timely exit of failing enterprises, particularly "zombie companies" that occupy resources and stifle the growth of emerging industries [1][2] Group 2 - A well-functioning exit mechanism is deemed a necessary condition for fair competition, allowing for a healthy cycle of market entry and exit, which is vital for innovation and economic vitality [2][3] - The revision of the bankruptcy law is expected to provide a framework that balances the interests of creditors, investors, employees, and public welfare, preventing adverse chain reactions from abrupt bankruptcies [3] - The updated law will support the ongoing supply-side structural reforms and high-quality economic development by facilitating the clearance of "zombie companies" and reallocating resources to more dynamic sectors [3]
“高端四件套”藏着多少“低端套路”?
Xin Jing Bao· 2025-09-22 08:45
这类现象屡禁不止,利润无疑是最大驱动力。用普通化纤冒充长绒棉,用40支虚标100支,成本骤降, 售价却翻番。在高销量、低单价的电商逻辑中,这类产品反而成了"爆款",甚至年销数十万件。畸形的 市场激励,让行业出现了"劣币驱逐良币"的趋势。 标签是假的,材质是假的,检测报告也是假的——所谓"高端四件套",不过是一场针对消费者的精准骗 局。一些家纺产品打着"百支长绒棉""A类母婴级"的旗号,卖的却是以次充优、虚标乱贴的劣质货。这 显然不是个别黑心商家的偶发行为,而是有一条分工明确的产业链在背后推动。 主播在镜头前声情并茂,话术一套接一套,用"百分百棉"等词语精准击中消费者对品质生活的期待,再 配上"破价福利""流量换成交"的催促,很多人毫不犹豫地点击下单。不难发现,这些套路其实并不新 鲜,甚至可以说相当"低端",可偏偏屡试不爽。 更让人心惊的是,这类骗局背后已形成完整的"造假生态"。水洗标随便印,检测报告也能伪造,就连A 类母婴标签都可以随意贴。有商家直言,"消费者不会为一张床单去检测",正是吃准了维权成本高、信 息不对称的软肋,不良商家才敢如此明目张胆。 问题不仅出在终端销售。从生产厂家到辅料店铺,从线下批发到线 ...
“躺枪”的预制菜都是科技与狠活儿吗?
Ke Ji Ri Bao· 2025-09-16 23:22
锁鲜技术靠谱吗?让数据回答 预制菜行业要警惕"劣币驱逐良币"困局 早在2024年3月,国家市场监督管理总局等多部门就发布了《关于加强预制菜食品安全监管 促进产业高 质量发展的通知》,其中对提升关键技术创新研发水平提出了明确要求,包括鼓励预制菜企业联合科研 单位开展气调保鲜、精准保鲜与品质调控等关键共性技术研究,着力解决风味衰减难题;创新非热加 工、微生物控制、微胶囊包埋、营养与风味稳态化等技术工艺,减少营养成分损失…… 例如,水产品在液氮锁鲜技术下,无需添加任何防腐剂就可以在-18℃环境下保存12个月以上,解冻后 的口感和营养成分流失较少。 "开展技术创新对企业来说无疑是需要成本的。"江南大学食品学院教授李兆丰表示,市场环境对于企业 科技创新的影响是巨大的。如果公众将预制菜与低价菜划等号,那么滥用添加剂、卫生不达标但成本畸 低的产品就会在行业中"大行其道",致力于技术创新的企业反而难以在市场中胜出。 当前,预制菜的团体标准正在不断完善,其对预制菜的原辅料、产品标准、生产技术等作出了规 范。"加强标准的落地和对企业的监管,不仅是对消费者的保护,也是对行业创新的鼓励。"李兆丰说, 预制菜仍旧是新兴的行业,要警惕" ...
从罗永浩PK西贝,到“柴怼怼”被抓,食品行业迎来一场硬仗
Sou Hu Cai Jing· 2025-09-16 01:37
Group 1 - The core issue revolves around the public dispute between Luo Yonghao and Xibei regarding the accusation of using pre-made dishes in their restaurants, which has escalated into a significant public relations crisis for Xibei [1] - Luo Yonghao's social media campaign against Xibei resulted in a substantial negative sentiment, with only 6% support for Xibei on Douyin, indicating a severe backlash against the brand [1] - The incident is described as Xibei's largest external crisis in its 37-year history, highlighting the potential impact of social media on brand reputation [1][19] Group 2 - The broader context of the food industry is marked by rampant issues related to false advertising and substandard products, particularly in the live-streaming sales sector [10][12] - The live-streaming market has seen a proliferation of influencers engaging in unethical practices, leading to a significant decline in consumer trust and potential harm to public health [10][14] - Regulatory bodies are beginning to take action against these practices, with a recent crackdown resulting in the suspension of over 20,000 live-streaming accounts and the closure of numerous channels [15]
口水战“升级”!格力高管“打假”小米
Di Yi Cai Jing· 2025-08-25 10:01
Core Viewpoint - The competition between Xiaomi and Gree in the air conditioning market has intensified, with both companies disputing sales rankings and market shares [2][8]. Group 1: Sales Data and Market Share - According to data from AVC, as of July 2025, Xiaomi's online market share for air conditioners reached 16.71%, a year-on-year increase of 2.83%, while Gree's market share was 15.22%, reflecting a decline of 1.1% [6]. - As of August 17, 2025, Gree maintained a higher online market share at 17.71% compared to Xiaomi's 15.77% [8]. - In terms of sales revenue, Gree's online sales revenue share was 23.35%, significantly higher than Xiaomi's 14.82% [8]. Group 2: Industry Insights and Strategies - Industry experts suggest that sales data should be evaluated over a longer period and across all channels, not just online sales [9]. - Gree's offline market share for sales revenue was 29.42%, while Xiaomi's was only 0.26%, indicating a substantial gap [9]. - Gree is responding to competition by launching new AI-powered air conditioning products and adjusting supply prices to retailers, with some mid-range products seeing a price reduction of about 10% [10]. Group 3: Future Plans and Market Positioning - Xiaomi plans to expand its air conditioning production capacity, with a new factory in Wuhan expected to produce 3 million units annually by 2026, aiming for a revenue target of 10 billion yuan by 2030 [9]. - In the second quarter, Xiaomi's air conditioner shipments exceeded 5.4 million units, with a year-on-year growth rate of over 60% [10].
口水战“升级”,格力高管“打假”小米
Di Yi Cai Jing· 2025-08-25 09:09
Core Viewpoint - The competition between Xiaomi and Gree regarding air conditioner sales rankings has intensified, with both companies exchanging public statements and data claims [2][8]. Market Performance - According to data from AVC, as of July 2025, Xiaomi's online market share for air conditioners reached 16.71%, a year-on-year increase of 2.83%, while Gree's market share was 15.22%, reflecting a decline of 1.1% [6]. - In contrast, as of August 17, 2025, Gree's online market share was reported at 17.71%, while Xiaomi's was 15.77%, indicating that Gree still leads in the online market [8]. - When considering sales revenue, Gree's share was 23.35%, significantly higher than Xiaomi's 14.82% [8]. Industry Insights - Industry experts suggest that sales comparisons should not be limited to short-term data but should consider annual performance and all distribution channels [10]. - In the offline market, Gree's sales revenue share was 29.42%, while Xiaomi's was only 0.26%, highlighting a substantial gap [10]. Strategic Responses - In response to competition, Gree has introduced new air conditioning products featuring AI dynamic energy-saving chips and has adjusted supply prices down by approximately 10% for some mid-range models [11]. - Xiaomi is expanding its air conditioning business, with plans to produce 3 million units annually by 2026 and aims for a revenue target of 10 billion yuan by 2030 [10].
口水战“升级”!格力高管“打假”小米
第一财经· 2025-08-25 08:58
Core Viewpoint - The ongoing competition between Xiaomi and Gree in the air conditioning market has intensified, with both companies disputing sales rankings and market shares [3][5][6]. Group 1: Sales Data and Market Share - According to data from AVC, as of July 2025, Xiaomi's online market share for air conditioners reached 16.71%, a year-on-year increase of 2.83%, while Gree's market share was 15.22%, reflecting a year-on-year decline of 1.1% [5]. - However, as of August 17, 2025, Gree's online market share was reported at 17.71%, compared to Xiaomi's 15.77%, indicating that Gree still leads in the online market [8]. - In terms of sales revenue, Gree held a significant advantage with a share of 23.35%, while Xiaomi's share was only 14.82% [8]. Group 2: Industry Insights and Strategies - Industry experts suggest that sales data should be evaluated over a longer period and across all channels, not just focusing on short-term online sales [8]. - Gree's strategy includes launching new air conditioning products equipped with AI energy-saving chips and offering competitive pricing through its sub-brand, Jinghong [10]. - Xiaomi is expanding its air conditioning business, with plans to produce 3 million units annually by 2026 and a revenue target of 10 billion yuan by 2030 [9]. Group 3: Competitive Responses - Gree's market director emphasized the importance of long-term quality over short-term sales rankings, advocating for industry standards like a "ten-year free repair" policy [9]. - Xiaomi's recent product launches, including budget-friendly air conditioners, have prompted competitors to adjust their pricing strategies, with Gree reducing supply prices for mid-range products by approximately 10% [10].
马上评:莫让“水深”遮玉瑕
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-23 06:23
Core Viewpoint - The jade market in Shifosi Town, Nanyang, Henan, which is one of the largest processing and trading hubs for Hetian jade in China, has become a haven for fraudsters, undermining consumer trust and damaging the industry's reputation [1] Group 1: Market Conditions - The jade and crystal consumption has been rising in recent years, driven by emotional value, aesthetic demand, and high investment and collectible value [1] - However, the prevalence of counterfeit products, including low-quality Qinghai and Han jade being sold as genuine Hetian jade, has created a toxic environment where honest businesses struggle to survive [1] Group 2: Fraud and Consumer Trust - The exposure of a full chain of fraud has shattered consumer confidence, with scripted sales tactics making it difficult for consumers to protect themselves [1] - The industry is facing a vicious cycle where bad practices drive out good ones, leading to a polluted market environment [1] Group 3: Regulatory Challenges - Despite previous exposés, such as the 2022 March 15 Gala revealing issues in the jade market, fraudulent businesses continue to re-emerge under new names, indicating weak regulatory enforcement and low penalties for violations [1] - The intertwining of interests within the industry complicates the enforcement of regulations, allowing fraud to persist [1] Group 4: Industry Outlook - The jade industry must move away from its current murky state towards a clearer, more professional environment to restore its reputation and the trust of consumers [1]
一个铂爵倒了,无数个旅拍工作室还在苦熬
Hu Xiu· 2025-07-31 08:43
Group 1 - The wedding photography travel market in China has seen rapid growth since the introduction of the concept by Platinum Travel Photography in 2011, leading to a surge in similar services by various OTA companies around 2016 [1][2] - Platinum Travel Photography, once a market leader, has faced severe operational issues, including employee salary arrears exceeding 15 million yuan, customer deposits not being refunded, and a significant reduction in business operations since July 2025 [2][4] - The overall customer experience in the wedding photography travel sector has deteriorated, with numerous complaints about poor service quality, hidden costs, and subpar products [3][4] Group 2 - The wedding photography travel industry is characterized by a plethora of low-priced packages and a mix of quality, leading to many studios struggling for survival after the fall of Platinum [4][22] - A significant percentage of consumers, estimated at over 90%, report being deceived by the pricing and service quality in the wedding photography travel market [22][24] - Many studios operate as virtual shops with minimal overhead, often leading to inflated costs for consumers who are lured in by attractive package deals [23][24] Group 3 - The industry has shifted towards a sales-driven model, with many studios prioritizing marketing over quality photography, resulting in a decline in customer satisfaction [31][35] - The collapse of major players like Platinum has created a vacuum, leading to a proliferation of low-quality service providers who do not prioritize customer experience [35][42] - The competitive landscape has forced many traditional photography studios to adapt to a sales-oriented approach, often compromising on service quality to remain profitable [40][41]