在8月8日"全民健身日"这一天，足球小将在绿茵场上尽情展示青春活力。在北京肖家河赛区，8岁 的邓淇元一大早就来到场边候场，首次参加"百队杯"的他难免有些紧张，但全力争胜的目标非常明确。 原标题："百队杯"开赛 足球小将迎来"暑期盛宴" 新华社北京8月8日电（记者李春宇、鲍赫）8日，第42届"百队杯"足球赛在雨中开赛，为小选手们 带来了夏日清凉，也在"双奥之城"北京再度掀起足球热潮。 作为北京传统青少年足球赛事，"百队杯"拥有40余年历史，是一场属于孩子们的"暑期盛宴"。1984 年的首届比赛有112支队伍报名参加，近年来参赛队伍数量稳定在1000支以上，今年达到1300余支， 从"百队"到"千队"的变化见证了青少年足球的蓬勃发展。 今年的"百队杯"设置14个组别，参赛选手中有六七岁的小将，也有球风日渐成熟的高中生。北京市 足球运动协会秘书长高峻介绍，"百队杯"的赛制与规则紧跟时代发展步伐，从最初按小学、中学简单分 组，到全面接轨国际足联和中国足协的青少年竞赛体系，设立细分年龄组，保障了比赛公平性和竞技水 平，同时也更符合青少年球员的成长规律。 曾效力于北京国安足球俱乐部的前国脚于大宝也到现场参加了"百队杯"的 ...

Core Viewpoint - The article highlights the rising importance of youth football in China, driven by both grassroots enthusiasm and supportive government policies, exemplified by the visit of young football star Lamine Yamal to promote the sport [1][3]. Group 1: Youth Football Development - Since its inception in 1999, the National Youth Campus Football League has seen over 3,000 participants annually, with 63 high school teams competing in the 2024-2025 season [4]. - The recent national finals crowned Tsinghua University Affiliated High School as the boys' champion and Jinan Licheng No. 2 Middle School as the girls' champion, showcasing the competitive spirit of youth football [4]. - Lamine Yamal's visit to China was aimed at supporting youth football and promoting the sport's culture, reflecting the growing interest and investment in youth football [5]. Group 2: Corporate Involvement - Adidas, having signed Yamal in 2024, is heavily investing in youth football through a four-year strategic partnership with the Chinese Student Sports Association, aiming to enhance the development of youth football in China [5]. - The company has previously engaged with other football icons like David Beckham to promote football culture among students, indicating a trend of leveraging celebrity influence to boost youth sports [5]. - Adidas also supports a range of sports across all educational levels in China, indicating a broader strategy beyond just football [10]. Group 3: Policy Support - The Chinese government has issued the "Implementation Opinions on the Reform and Development of Youth Football," aiming for high-quality development in youth football by 2025, including establishing a robust training and competition system [6][7]. - The policy emphasizes a combination of national and market mechanisms to mobilize resources for youth football, aiming to enhance training quality and scale [7]. - By 2030, the goal is to significantly increase the youth football population and establish a stable competition and training system, with national teams achieving top rankings in Asia [6][7]. Group 4: Market Trends - The increasing popularity of campus sports is attributed to supportive policies and initiatives aimed at promoting physical health among students, with various documents outlining the importance of sports in education [11][12]. - Major sports brands, including Nike and ASICS, are also entering the campus sports market, indicating a competitive landscape where multiple brands are vying for influence and market share [13]. - The trend of brands investing in campus sports is expected to continue, driven by the overall enthusiasm for sports and the potential market opportunities within school sports ecosystems [13].