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南京世界体育名城建设背后激荡“青春动能”
Nan Jing Ri Bao· 2025-10-22 02:25
近日,2025年射箭世界杯总决赛圆满落幕,这是继南京世界田联室内锦标赛、南京·大学生国际赛 艇公开赛后,南京举办的又一国际体育盛会。一系列高端赛事的成功举办,正推动南京加速向"世界体 育名城"迈进。与此同时,体育的种子也在校园广泛播撒,各类特色体育课程如火如荼地开展,为体育 名城的建设积蓄青少年力量。 小众射箭成热门项目,学校专门为学生建场馆 "老师您看!我终于射中黄色区域啦!""慢点儿拉弓,手指别碰到箭尾!"10月14日15:40,南师附 中新城小学体育馆里,孩子射中靶的欢呼声与教练的指导声此起彼伏。 二(3)班的应闻是个看起来有点柔弱的小姑娘,但练习起射箭却毫不怯弱。只见她屏息凝神,弓 身拉成流畅的弧线,即便额头渗出汗珠,目光还是紧紧锁着靶心,"嗖——"箭矢破空而出,稳稳扎向黄 色区域。 "第一次拿弓的时候,我的手都在抖,但我记着老师说'盯着靶心,就别乱想',没想到真的射中 了!"提到射箭,应闻眼睛都亮了,"练射箭不仅能锻炼我的身体,还让我学会了专注,我现在上课很少 走神。" 在社团训练记录本上,四(10)班陈芷悠的名字旁画满了五角星——这是对"训练之星"的特殊标 注。这个扎着马尾辫的女孩,尽管学习射箭不 ...
“足坛最强小孩哥”访沪,各大运动品牌开启“校园行”
第一财经· 2025-07-11 13:03
Core Viewpoint - The article highlights the rising importance of youth football in China, driven by both grassroots enthusiasm and supportive government policies, exemplified by the visit of young football star Lamine Yamal to promote the sport [1][3]. Group 1: Youth Football Development - Since its inception in 1999, the National Youth Campus Football League has seen over 3,000 participants annually, with 63 high school teams competing in the 2024-2025 season [4]. - The recent national finals crowned Tsinghua University Affiliated High School as the boys' champion and Jinan Licheng No. 2 Middle School as the girls' champion, showcasing the competitive spirit of youth football [4]. - Lamine Yamal's visit to China was aimed at supporting youth football and promoting the sport's culture, reflecting the growing interest and investment in youth football [5]. Group 2: Corporate Involvement - Adidas, having signed Yamal in 2024, is heavily investing in youth football through a four-year strategic partnership with the Chinese Student Sports Association, aiming to enhance the development of youth football in China [5]. - The company has previously engaged with other football icons like David Beckham to promote football culture among students, indicating a trend of leveraging celebrity influence to boost youth sports [5]. - Adidas also supports a range of sports across all educational levels in China, indicating a broader strategy beyond just football [10]. Group 3: Policy Support - The Chinese government has issued the "Implementation Opinions on the Reform and Development of Youth Football," aiming for high-quality development in youth football by 2025, including establishing a robust training and competition system [6][7]. - The policy emphasizes a combination of national and market mechanisms to mobilize resources for youth football, aiming to enhance training quality and scale [7]. - By 2030, the goal is to significantly increase the youth football population and establish a stable competition and training system, with national teams achieving top rankings in Asia [6][7]. Group 4: Market Trends - The increasing popularity of campus sports is attributed to supportive policies and initiatives aimed at promoting physical health among students, with various documents outlining the importance of sports in education [11][12]. - Major sports brands, including Nike and ASICS, are also entering the campus sports market, indicating a competitive landscape where multiple brands are vying for influence and market share [13]. - The trend of brands investing in campus sports is expected to continue, driven by the overall enthusiasm for sports and the potential market opportunities within school sports ecosystems [13].
阿迪达斯请“地表最强17岁球员”来中国,各大运动品牌开启“校园行”
Di Yi Cai Jing· 2025-07-11 10:39
Group 1 - Lamine Yamal, a 17-year-old football prodigy, visited China for the first time to support the National Youth Campus Football League (CHFL) finals held on July 9 [1][3] - Yamal's market value has surged to €200 million following his debut with Barcelona and his contribution to Spain's victory in the 2024 European Championship [1] - The CHFL has seen over 3,000 participants annually since its inception in 1999, with 63 high school teams competing in the 2024-2025 season [3] Group 2 - Adidas has signed a four-year strategic partnership with the Chinese Student Sports Association, significantly investing in the CHFL [3][4] - The company aims to leverage its global resources to promote football culture and accelerate youth football development in China [3] - Adidas previously invited David Beckham to China for a similar initiative, highlighting the brand's commitment to youth sports [3] Group 3 - The Chinese government has implemented policies to promote youth football, including the "Implementation Opinions on the Reform and Development of Youth Football" [5][6] - The goal is to establish a robust youth football training and competition system by 2030, with a significant increase in youth football participation [5] - The policies emphasize a combination of national and market mechanisms to enhance investment in youth football [6] Group 4 - The rise of youth football events is attributed to supportive policies and initiatives aimed at improving student health through sports [10][11] - Various sports brands, including Nike and ASICS, are increasingly engaging with schools to promote sports events and competitions [11][12] - The growing interest in school sports is seen as a market opportunity for sports brands, contributing to a positive development in the sports ecosystem [12]