青少年跑鞋市场

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青少年跑鞋在细分场景中挖增长空间
经济观察报· 2025-07-15 10:29
Core Viewpoint - The youth running shoe market is evolving with a focus on specialized products for specific needs, driven by the increasing demand for performance and functionality among adolescents [1][3][15] Market Trends - The youth running shoe market has diversified into categories such as test shoes, arch support shoes, and everyday campus shoes, indicating a growing space for these segmented demands [1][3] - A significant portion of the demand is driven by middle school students preparing for physical fitness tests, with many actively seeking recommendations for suitable running shoes [2][3] Product Development - Multiple sports brands are launching products tailored for physical fitness tests, including models like Anta Mach 4 PROv2 and Li Ning YOUNG, reflecting the trend towards specialized footwear [5][7] - The popularity of carbon plate shoes among middle school students has led to a phenomenon of "equipment competition" in schools, although experts caution against their long-term use due to potential foot development issues [5][6] Consumer Insights - The youth demographic is increasingly focused on the performance attributes of running shoes, with many seeking specific features to enhance their test scores [5][7] - Brands are recognizing the need for products that cater specifically to the unique requirements of adolescents, as traditional adult and children's lines do not adequately address this age group's needs [10][12] Market Growth - The global youth sports market is projected to reach 331.92 billion yuan in 2024, with a compound annual growth rate of 10.47% from 2024 to 2030, indicating robust growth potential [15] - The Chinese youth sports market is expected to reach 98.91 billion yuan in 2024, driven by policies promoting physical education and increased parental investment in specialized sports gear [15] Future Directions - Future market evolution for youth running shoes is expected to focus on three main areas: professional validation through authoritative testing, age-specific design, and integrated product systems that combine shoes with protective gear and training resources [15]
新华网财经观察丨青少年国产跑鞋市场调查
Xin Hua Wang· 2025-06-25 10:11
Core Insights - The youth sports shoe market in China is experiencing significant growth, driven by increased demand from parents for suitable running shoes for their children, particularly in light of new educational policies promoting physical activity [2][4][6]. Market Overview - The Chinese sports shoe market is projected to exceed 500 billion yuan by 2025, with a compound annual growth rate (CAGR) of 8%-10% [2]. - The youth segment is growing faster than the overall market, with an expected annual growth rate of 12.5% or higher [6]. Consumer Behavior - Parents are increasingly purchasing running shoes for their children, especially in preparation for physical fitness tests, leading to a surge in sales [4][5]. - The popularity of "test shoes" has led to a 976% increase in sales during specific promotional periods [4]. Brand Strategies - Major brands like Li Ning, Anta, and 361 Degrees are actively launching new products tailored for youth, including specialized running shoes and multi-sport options [5][9]. - Brands are also engaging in community-building activities such as running camps and parent-child competitions to capture market share [5]. Technological Advancements - Domestic brands are investing heavily in research and development, with Li Ning increasing its R&D expenditure by 9.3% to 676 million yuan, while Anta plans to invest 20 billion yuan over the next five years [9]. - The focus on technology and product performance is evident, with brands developing shoes that cater specifically to the needs of young athletes [9][11]. Market Potential - The youth sports consumption market is estimated to have a potential scale of 235 billion yuan, supported by government policies encouraging sports participation among students [7]. - The youth population engaged in sports is approximately 130 million, indicating a robust market opportunity [7]. Competitive Landscape - Domestic brands are gaining traction due to their understanding of local consumer preferences, offering stylish, affordable, and functional products [11]. - The competitive environment is intensifying, with brands shifting focus from just product offerings to enhancing overall consumer experience [13]. Health Considerations - Experts emphasize the importance of selecting appropriate footwear for youth, cautioning against overly specialized shoes that may not support healthy foot development [15][16].