Group 1 - The core viewpoint of the article highlights the rapid valuation changes in the cosmetics industry, particularly focusing on the success of the brand Mao Geping, which has achieved a market value of over 500 billion, surpassing several competitors combined [1][16]. - Mao Geping's business model is unique and difficult to replicate, emphasizing a combination of high-quality products and personalized customer service [3][19]. - The brand's marketing strategy leverages the founder's expertise in makeup, reducing reliance on KOLs and online marketing, which contributes to a higher net profit margin [19][21]. Group 2 - Mao Geping's early career as a makeup artist gained traction through his work on the TV series "Wu Zetian," leading to the establishment of his brand and schools for training [4][6]. - The brand's revenue model includes a significant contribution from training services, with a reported 1.5 billion in revenue from training alone [6][21]. - Mao Geping's approach to customer engagement includes offering makeup trials and personalized services, resulting in a high repurchase rate of 99.7% among premium members [21][25]. Group 3 - The cosmetics industry faces challenges such as high marketing costs and low net profit margins, with competitors like Perfect Diary experiencing significant losses [13][15]. - Mao Geping's brand has managed to maintain a competitive edge by avoiding the typical high sales expense structure of the industry, achieving a gross margin of 84.4% [25][28]. - The brand's focus on in-store experiences and personalized services has allowed it to thrive in a market where many brands struggle with product differentiation and high customer acquisition costs [19][22].